Page 71 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
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In the afternoon slot, 1,862,000 viewers (13.9%)
chose the 3 pm Informativos Telecinco to watch the
most relevant news stories Monday through Friday,
presented by David Cantero, Isabel Jiménez and Sara
Carbonero.
The weekend slot presented by José Ribagorda and
Carme Chaparro was the most viewed news programme
on prime time commercial television on both Saturday
(1,564,000 and 12.2%) and Sunday (1,898,000 and 11.7%).
Viewing figures reflect unanimous public recognition
of the coverage of major news stories such as the
presidential elections in Iran, the war in Syria, the
devastating impact of Typhoon Yolanda in the Philippines,
the death of Hugo Chávez and succession by Maduro,
Francisco I’s election as the new Pope, the birth of the
new heir to the English throne, the coronation of the
Dutch King and Queen, the terrorist attacks in Boston
and the death of Nelson Mandela. Informativos Telecinco
also covered other relevant domestic matters such as the
economic and employment reforms, the reform of the
Law on Abortion, Iñaki Urdangarín’s court appearance in
the “Nóos case” and the recent charges brought against
his wife Princess Cristina, the Santiago de Compostela
train accident and Madrid’s failed attempt to host the
2020 Olympic Games.
Noticias Cuatro grew in all slots during
The presenter reorganisation process undertaken by
Noticias Cuatro at the start of the season bore fruit
2013. Both the afternoon slot presented by Hilario Pino
(8.8% and 880,000), who received the Antena de Oro
award this year for the Best News Presenter, and the
prime time slot presented by Marta Fernández (4.8%
and 530,000) improved their figures with respect to
the previous year, achieving an average 6.7% share and
710,000 viewers.
The weekend news slots presented by Marta Reyero and
Miguel Ángel Oliver obtained an average 6.9% share and
704,000 viewers, also exceeding previous-year figures.
Mediaset España’s news programmes also showed a
clear commitment to the defence of human rights by
reporting on the major issues faced by citizens daily
during Spain’s economic crisis and the resulting cuts
in healthcare, education and research spending; the
pilgrimage of unemployed people seeking work and of
young people leaving the country to seek work abroad;
the drop in consumption, the closure of flagship Spanish
companies etc.