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GOVERNANCE MODEL
Mediaset Spain verifies that all advertising content
broadcast through its channels comply with the applicable
rules, with special attention to ensuring compliance with
the following provisions of the General Law on Audio-
visual Communication:
a) The prevention and elimination of all forms of gender
discrimination, to safeguard the equality of women
and men.
b) Compliance with obligations relating to minors,
referring to content which could be damaging to the
physical, mental or moral development of children
and which can only be broadcast between 10:00 pm
and 6:00 am.
Three schedule slots are stipulated as requiring
special protection (Spanish mainland time): 8:00
am to 9:00 am and 5:00 pm to 8:00 pm. Saturdays,
Sundays and nationwide holidays: between 9:00 am
and 12:00 midday.
Gambling and betting programmes can only be
broadcast between 1:00 am and 5:00 am. Content
relating to esotericism and para-sciences can only be
broadcast between 10:00 pm and 07:00 am.
Similarly, during the child protection slots advertising
may not be broadcast which foment “body worship”
and the rejection of a person’s own self image,
such as slimming products, aesthetic surgery or
treatment suggesting social rejection due to physical
appearance or success due to body weight or
aesthetic factors.
While the General Law on Audio-visual Communication
is the norm that structures the regulations applicable to
the company in relation to the advertising business, it is
complemented by other rules, mentioned above, of both
a legal and ethical nature.To ensure compliance with the
applicable regulations, Publiespaña is constantly adapting
itself to the developments novelties affecting its activity.
During 2013 a number of regulatory changes have come
into force, including the following:
• Amendment of the Advertising Self-Regulation Code
of the Spanish Spirits Federation (FEBE).
• Entry into force of amendments to the Code of
Conduct on Commercial Advertising of Gambling
Activities.
• Approval of Law 3/2013 on the creation of the
National Commission for Markets and Competition,
which will oversee the suitability of commercial audio-
visual communications.
• Amendment of Law 29/2006 on guarantees and
rational use of medicines and health products,
which eliminates the prior health supervision of the
advertising of medicines and health products for
the general public, which do not require a medical
prescription or administrative authorisation for
their sale.
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