Page 85 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
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Since it was created, Divinity.es combines rigorous
traditional journalism with the vast broadcasting capacity
provided by online news channels and social media.
Divinity.es is thus committed to enhancing the integration
of content posted by celebrities in social media by
showing on its front page a selection of the best photos
posted by celebrities in real time, under an agreement
with Instragram, as well as their bestTwitter and Facebook
comments.
Interactive content, downloads and à la
car te episodes in Boing.es
In Boing.es, the Internet’s youngest users were able to
enjoy the escapades of their favourite cartoon characters,
be the first to see highlights of forthcoming episodes, play
online games and decorate their computer with a broad
range of images and downloads such as wallpaper, among
other entertainment options. The website provides
communication channels for children, such as Xpresate,
where they may give opinions on series and games,interact
with other children and share their favourite content. In
2013 the interactive game “Lazy Town: Sportacus Hero
Training” was included in the site to allow kids to play
together with their favour characters from the Boing
channel’s series.
New launches and success of Mediaset
España’s app downloads
2013 was a key year for Mediaset España’s apps, including
the launch of the“Gran Hermano Catorce” and“Mediaset
MotoGP” apps (bronze medal in the NÑ Awards created
by the Society for News Design) and the relaunch of the
“La Voz” and Mitele apps, which achieved a combined
total of 2.7 million downloads.
Additionally, the Commercial area launched apps for
“Mujeres y Hombres y Viceversa”, “Lo sabe, no lo sabe”,
“Poli Deluxe” and “La noche de José Mota” in Apple Store
and Google Play which, together with the “Tadeo Jones,
Train Crisis” app launched at the end of 2012, contributed
to Mediaset’s total downloads, exceeding five million in 2013.
Unique users 2013 (OJD)
Divinity
Telva
Yodona
Vanity Fair
Marie Claire
2,000,000
1,500,000
1,000,000
500,000
0
January March May July September December
1,637,261
334,836
369,210
1,227,940
1,237,96
* Data audited by OJD
** VVanity Fair was not audited by OJD in September.Yodona and Telva have not been audited since September.