Page 88 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
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TELECINCO CINEMA, DRIVINGTHE FILM INDUSTRY
The premieres of the films “Séptimo” directed by Patxi
Amezcua and starring Ricardo Darín and Belén Rueda;
“Afterparty”, by the new director Miguel Larraya; and
“Volver a nacer”, by Sergio Castellito starring Penélope
Cruz, and the completion of filming of “El Niño” (Daniel
Monzón), “Ocho apellidos vascos” (Emilio Martínez
Lázaro), “Perdona si te llamo amor” (Joaquín Llamas) and
“Carmina y Amén” (Paco León), forthcoming premieres
in 2014, were the main activities of Mediaset España’s
movie subsidiary in 2013.
The movies “Lo Imposible” and “The Adventures ofTadeo
Jones”, box office hits in 2012, continued to achieve
recognition from critics with eight Goya Awards in 2013,
making a total of 55 awards for Telecinco Cinema in
the Spanish Cinema Academy’s main award ceremony,
certifying the company’s excellent work and reaffirming
its position at the head of film production in Spain.
Telecinco Cinema premiered three productions during
the year. In January,“Volver a nacer” (“Venuto al mondo”), a
drama directed by Sergio Castellito and starring Penélope
Cruz, based on the novel of the same name by Margaret
Mazzantini, which was translated into 22 languages and
the winner of the Campiello 2009 award.The actor Emile
Hirsch and Castellito himself completed the cast of the
movie produced in association with Mod Producciones,
Medusa Films, Alien Produzione and Picomedia.
Nominated for Best Protagonist Actress (Penélope Cruz)
in the 2012 Goya Awards, “Volver a nacer” took part in
the official section of the 60th San Sebastián Film Festival
in 2013 and also in the Toronto Film Festival in 2012, in
the gala presentations section.
In September its was the turn of “Afterparty”, the opera
prima of Miguel Larraya, who previously worked as a
television scriptwriter and producer, and as a director
of short films (“Para no dormir”, “Estocolmo”). This
horror thriller starred Luis Fernández, the rest of the cast
being formed by young hopes such as Alicia Sanz, Ana
Caldas, Andrea Dueso, Rocío León and Juan Blanco, with
special appearances by Úrsula Corberó and David Seijo.
Produced by Telecinco Cinema and Telespan 2000, this
was a new collaboration between the two companies,
following on from the success of “El otro lado de la
cama”, “Días de fútbol”, “Los 2 lados de la cama” and
“Torremolinos 73”.
Finally, on 8 November “Séptimo” was premiered, a
suspense movie produced in association with El Toro
Pictures, Ikiru Films, Cepa Audiovisual and K&S Films.
Directed by Patxi Amezcua and starring Ricardo Darín
and Belén Rueda, it became the weekend’s best release
with nearly one million euros in box office takings and the
best launch of a Ricardo Darín film in Spain.
Telecinco Cinema completes the filming of
“El Niño”, “Ocho apellidos vascos”, “Perdona
si te llamo amor” and “Carmina y Amén”
In 2013 Telecinco Cinema completed the shooting
of major projects that will be released in 2014. These
include “El Niño”, directed by Daniel Monzón, written
by Jorge Guerricaechevarría and starring Luis Tosar, who
were reunited following the huge success of “Celda
211” in one of Telecinco Cinema’s most ambitious
projects. The cast includes Jesús Castro, Bárbara Lennie,
Sergi López and Eduard Fernández, as well as a special
appearance from the British actor Ian McShane; “El
Niño”, shot entirely in Spanish, is an action thriller about
drug trafficking in the Strait of Gibraltar. Produced in
association with Ikiru Films, Vaca Films and El Toro
Pictures, and distributed in Spain by Fox, it was filmed
for 11 weeks at a number of locations in Andalusia, the
Canary Islands and North Africa.
Telecinco Cinema will once again focus on comedy in
“Ocho apellidos vascos”, directed by Emilio Mar tínez
Lázaro (“El otro lado de la cama”, “Los dos lados de
la cama”, “Las trece rosas”). Starring Clara Lago, Dani
Rovira (in his film debut), Carmen Machi and Karra
Elejalde, the movie reunited the scriptwriters Borja
Cobeaga and Diego San José, who also wrote the
script of “Amigos” (Borja Manso and Diego Cabotá).
Produced by LaZona Films and Kowalski Films for
Telecinco Cinema, it describes the strange adaptation
process that a young Andalusian must undergo to win
at all costs the hear t of a young Basque lady who is
oblivious to his charms.
In the same genre, the company completed the
shooting of “Carmina y Amén”, a sequel to “Carmina
o Revienta”, in which Paco León made his debut as