BUSINESS MODEL
106
Publimedia Gestión, the main
spanish concessionaire in pay TV
with a portfolio of more than
30 channels
In 2013, Publimedia Gestión has completed the portfolio
of platforms commercialised by Publiespaña Group
with the best pay TV offering in Spain, with a portfolio
of more than 30 channels including those produced by
Prisa TV for the Canal + platform, including Canal + 1,
Canal + Liga, Canal + Champions, 40 TV, Canal + Golf,
plus CosmopolitanTV channels and ten themed channels
via Chello Multichannel.
Among the latter, Publimedia Management has recently
combined the marketing of conventional advertising by
Multichannel Chello with the coordination of special
initiatives like Canal Hollywood, XTRM, CTK, MGM,
Somos, Buzz, Canal Decasa, Canal Cocina, Sol Música and
Canal Panda, reinforcing its position in the pay TV sector.
Through this agreement with Chello Multichannel,
business relationships with customers are facilitated
and simplified thanks to channelling management and
coordination through a single contact. Furthermore,
greater integration is enabled between a wide range of
conventional and special formats linked to the contents
produced by these channels.
Business performance
The following table reflects the general distribution of
advertising business among the various channels which
make up the Group in 2013:
TOTAL BLOCK
(in thousands)
1
AVERAGE
BLOCKS PER DAY
2
AVERAGE
BLOCKS
(per hour)
3
MINUTES
BETWEEN
BLOCKS
4
TOTAL
MINUTES
ADVERTISING
12
33
2
30
70,348
13
36
2
28
62,858
14
40
2
25
67,688
14
40
2
25
64,743
12
33
2
32
19,934
12
33
2
31
50,540
12
33
2
31
52,693
12
33
2
30
58,391
1
 Total Minutes Advertising per hour.
2
 Average Advertising Blocks per day.
3
 Average Advertising Blocks per hour.
4
 Average minutes difference between the broadcasting of one Advertising Block and the next.
Source: Kantar Media.
1...,96,97,98,99,100,101,102,103,104,105 107,108,109,110,111,112,113,114,115,116,...178