Page 85 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

85
CORPORATE RESPONSIBILITY REPORT 2012
21 Días
For 21 days the journalist Adela Úcar experiences for
herself the life of the people featured in each programme.
Using the slogan “because telling it is not the same as living
it” the presenter faces the task of taking on personally
side-by-side with some of their participants the subjects
which awake the most interest in society today. In 2012,
Adela entered into the lives of Spanish people who have
had to emigrate due to the economic crisis in “21 días
buscando trabajo fuera de España”; experienced the risks
of addiction to gambling “21 días en la piel de un jugador”,
reflecting on the family and social consequences such
addicts have to face, and learnt of the difficulties and risks
of jobs considered “extreme”.
Hermano mayor
Programme which deals with the experiences of a group
of young people who are on the point of losing their
psychological balance, turning it into an opportunity to
re-build their lives. Pedro García Aguado and his associates
study each case and deliver some harsh shock therapy;
the therapist explores the factors which have brought
these young people to what is in many cases a desperate
situation.
Supernanny
Coaching programme in which the psychologist Rocío
Ramos Paúl assists families who need help with the
behaviour of problem children. The programme stands
out for its educational value encouraging dialogue and
respect in the family.The film crew stays with the families
for between two and three weeks depending on the
needs of each case adapting filming to family routine
without interfering with the children’s daily activities or
their normal timetables.
Padres lejanos
A novel form of coaching programme in which six
parents and their children undertake a long journey trying
to rediscover each other and re-build their shattered
relationships. Manuel Díaz, “El Cordobés”, helped by a
team of psychologists and therapists specialising in family
problems, take these families on a demanding journey of
200 km on horseback through Patagonia in Argentina in
search of the solution to their problems.