Page 78 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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OUR CHANNELS
Mediaset España pays great attention to the values of
plurality and diversity of sources of information and the
participation of the various sections of society, including
them both in its news coverage and in its discussion
programmes in which it seeks a balance of different
beliefs and opinions.This is the case with El Gran Debate,
the political roundtable of Ana Rosa or the discussions on
Las Mañanas de Cuatro.
Innovation in the creation of content is a fundamental
value for Mediaset España and is indispensable for
maintaining its leadership in the audiovisual sector. For
this reason the R+D Department - which forms part
of the Content Production Division - works hard and in
constant contact with the production and distribution
companies to keep up to date with all new developments
occurring in Spain and at international level, looking at the
new trends and examining the new products which come
along in order to decide whether to include them in the
Group’s programme schedules.
Mediaset España has developed and implemented a
pyramidal control structure to assess and monitor the
creation of content and its compatibility with the values
of the company and the Code of Ethics.
Mediaset España’s control over live programming is by
way of daily monitoring meetings between the channel’s
executives and the producers of the programme. These
meetings deal with any aspect relating to the programme
ranging from the content to be shown to complaints
received and the images and captions to be used.
Other programming is also subject to control systems run
by Mediaset España which begin with conveying to the
producers the guidelines on the content of programming.
Later once the programmes have been created and
submitted by the producers Mediaset España views them
to assess among other things their compliance with the
guidelines, the Code of Ethics, respect for human rights,
the rights of children and the right to privacy. Once this
assessment has been made its findings are conveyed to
the producers for them to adapt the content accordingly
and then submit the programme to Mediaset España
again for further analysis and assessment.
In the case of programmes featuring children such as
Supernanny in addition to the controls referred to
above the programme is sent for approval to the Child
Protection Authority prior to be being broadcast.
In addition to these regular procedures there are meet-
ings of the Self-Regulation Committee every three
months at which those in charge of programming and the
producers deal with any complaints or demands which
have been received.
In order to adapt the quality of the content shown to the
audience’s expectations Mediaset España holds regular
meetings to analyse programming and audience figures,
as well as commissioning market research surveys on
television content from independent companies. These
surveys combine qualitative analysis with analysis of social
networks together with other types of analysis used in
the audiovisual sector.
The qualitative analysis assesses among other questions
the content of the programmes, their sections, the
behaviour of the presenters and the contributors, the
image they convey, and the stories of the serials and
The Mediaset España Code of Ethics contains the principles of accuracy, objectivity and journalistic
independence in reporting and respect for the principles of freedom of expression and information,
professional secrecy and non-discrimination.