Page 70 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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OUR BUSINESS
necessary for the correct performance of work by
children on television, ensuring their rights to education
and to enjoying their leisure time are not infringed. This
dossier is available on the intranet and is given to all
production companies which hire children in order for
them to implement the measures it sets out. These deal
with questions such as the suitability of access and waiting
areas for children, the creation of rest areas adapted to
their needs, the persons accompanying them, a suitable
work programme which allows regular attendance in class
and working time which is not to exceed 8 hours, and the
communication of measures in case of emergency.
In addition to this if any activity might involve a particular
risk for the child in question a work permit for children
must be completed and sent to the Joint Prevention
Service (Servicio de Prevención Mancomunado or SPM)
for the purposes of assessment and the adoption of any
necessary protective measures.
As regards the training on matters of human rights of
the security staff subcontracted by Mediaset España they
hold the official title of Security Guard which includes a
training module on human rights (Social-professional area;
Professional deontology, ethics and conduct of security
staff).They are also obliged to undergo annual re-training
which includes this area. Mediaset España requires the
security companies they work with to be authorised by
the Ministry of the Interior and all security guards to have
a Professional Identity Card.
SPECIFIC GUIDES TO CONDUCT FOR THE SECTOR
European regulation on broadcasting quotas (Directive 89/552/EEC).
Guarantee of awarding of spaces.
Agreement on Procedure for the Marketing and Management of Advertising
Space on General Television.
Best Practice Agreement for Advertising.
Audiovisual Communication Act.
Cinema Act.
Code of Self-Regulation of Television Content and Children.
Advertising Code of Conduct
Code of Self-Regulation of food advertising aimed at children,
prevention of obesity and health (PAOS Code).
Code of Ethics of electronic commerce and interactive advertising (Trust online).
Principles ofWorld Pact of United Nations.
Deontological Code of Best Trade Practice for the promotion
of children’s dietary products (October 2012).
Code of Conduct on Commercial Advertising of Gambling Activities (June 2012).
List of authorised declarations of health properties of foods other than those concerning the
reduction of the risk of illness and the development and health of children (in force Dec/2012).