Page 63 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report
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63
CORPORATE RESPONSIBILITY REPORT 2012
Mediaset España was actively involved in the review of
the Framework Plan for the Releasing of the Digital Divi-
dend 2012-2104, which involved a process of dialogue
and negotiation with the Secretary of State for Telecom-
munications and the Information Society. As a result of
this process and the desire of the parties involved to
reach an agreement the Spanish government and the
commercial television companies grouped together in
UTECA signed an agreement in the summer of 2012 for
the promotion of terrestrial digital television. This agree-
ment involves a significant surrendering of the spectrum
currently granted to commercial television and also guar-
antees there will be no reduction of the supply of televi-
sion and that the change-over to the new channels will
only take place when the Spanish public is in a position
properly to receive them. This agreement also includes
a strong commitment to quality high-definition television
and to the introduction of new services in digital terres-
trial television (DTT) and at the same time brings forward
the introduction of 4G mobile telephony to January 2014.
At meetings with the public authorities Mediaset España
also advocated a transparent and rational public television
system with content truly focused on public service and
subject to real control mechanisms.
The State Council of Audiovisual Media is still to be
created and its functions are thus being carried out at
the moment by the Ministry of Industry, Energy and
Tourism, with which there is communication on all
matters concerning the application of the Audiovisual
Communication Act and the government’s audiovisual
policy in general.
Mediaset España also represented the UTECA in 2012
on the commission studying new ways of financing the
film industry set up by the Ministry of Education, Culture
and Sport. The commission has input from all parts of
the film and audiovisual sector and is working on jointly
designing the main features of what is to be the future
system of finance for the cinema.
The commission aims to reach an agreement on this new
system of finance for the cinema and audiovisual sector
in the course of 2013 which will serve as a subsequent
basis for new regulations on the subject and which will
principally deal with three main areas: tax incentives,
direct aid and the links between television and film and
audiovisual production.
Involvement in Corporate
Responsibility initiatives
UN Global Compact
Mediaset España maintains its support to the United
National Global Compact. Since 2007 the company keeps
its commitment to the international initiative proposed
by the United Nations to obtain a voluntary commitment
to corporate social responsibility by implementing Ten
Principles based on human, labour and environmental
rights and to combat corruption.
For more information on the Global Compact, visit the
website:
Carbon Disclosure Project (CDP)
As in previous year, Mediaset España participated in
CDP’s consultation process, reporting its greenhouse gas
emissions and information related to climate change.
Carbon Disclosure Project is an independent, non-profit
organisation that keeps the world’s main database of
primary and business information on climate change. It is
a United Nations initiative launched in 2000 to provide
solutions to climate change by disclosing information
relevant to business decisions, policies and investment
decisions. CDP analyses data relevant to climate change
from 3,000 of the world’s largest listed companies,
representing over 655 institutional investors, with assets
valued at USD 78 billion.
FTSE4GoodIbex
Since 2008 Mediaset España takes part in the FTSE4Good
Ibex, which is updated twice a year. This index reflects
levels of environmental, human rights and labour policy
management, as well as compliance with certain standards
relating to supply chain working conditions, rejection of
corruption, etc.
Mediaset España also remains in the List of Companies
eligible for socially responsible investment, prepared by
Triodos Bank.
Mediaset España has been included in the
Kempen SNS
Smaller Europe SRI Index
, the first European Index formed
by companies that stand out for their commitment to
business ethics, social development and environmental
policy.
