Page 80 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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OUR CHANNELS
ENTERTAINMENT AND SOCIAL IMPACT PROGRAMMING
This channel is the television leader in terms of audience, based on programming which seeks to be a vehicle for
entertainment, knowledge, recognition of effort and at the same time of social co-operation. Its scheduling includes the
following programmes:
El programa de Ana Rosa
Morning magazine programme presented by Ana Rosa
Quintana which has been the leader of morning viewing
since January 2005 with its celebrity gossip, political
roundtables and other cultural and news reports.
As in every year the programme has actively co-operated
with all of the solidarity campaigns promoted by Mediaset
España such as “Eres perfecto para otros” or “Quiero
dar lo mejor de mí”, and with various social causes of
Mensajeros de la Paz, solidarity initiatives of Cruz Roja
and other citizen initiatives such as the “chain of favours”
of Project Gloria, the charity kitchen in which two retired
people feed an entire neighbourhood on the Canary
Islands, the opening of the children’s charity kitchen
promoted by the programme and of the family charity
kitchen of Vallecas among many other solidarity initiatives.
2012 also saw aid being given to Haiti with the opening
of an integral assistance centre.
El gran debate
The programme presented by Jordi González burst into
the scheduling in 2012 as a discussion programme on
current affairs accompanied by investigation reports. In its
first year of broadcasting it has made its name by offering
critical analysis of the facts on offer, allowing all the
different voices raised on a particular topic to be heard,