Page 83 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
This is a television channel aimed at young people with a programming model based on innovative entertainment
programmes produced in-house featuring adventure formats, docu-realities, game shows, reports, coaching programmes
and a careful selection of foreign fiction serials. Its programming includes:
Las mañanas de Cuatro
Live current affairs programme presented by Marta
Fernández, covering the political and social events of the
day with interviews, reports and analysis. The discussion
section, featuring journalists, writers and intellectuals of
all shades of opinion, reflects on the main news of the
national and international scene. In 2012 the programme
has echoed the causes promoted by Mediaset España
such as the “Eres perfecto para otros” campaign by
showing reports on receivers of organs and calling for
organ donation, and has promoted other initiatives
such as International Women’s Day, the campaign of the
Spanish Association for the Fight against Cancer and that
of the Red Cross among others.
Te vas a enterar
Magazine programme on current political and social
affairs presented by Jesús Gallego and Álvaro de la Lama
which brings to the screen the complaints of the public,
the indignation on the street, shedding light on cases of
waste, tax evasion, illegal payments, the building of public
works of doubtful usefulness and high cost, aggression
against young people by “juvenile leaders”, the dangers
of the “new drugs” or complaints of stolen children. The
programme has also actively promoted the solidarity
campaigns of Mediaset España.