Page 82 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

82
OUR CHANNELS
Having worked with innumerable social causes in 2012 it
again teamed up with the NGO Global Humanitaria in
two of its episodes to deal with the problem of child sex
exploitation. For this the cast visited Cambodia to live and
discover the reality of thousands of children who live and
work on the streets of Phnom Pehn and who are easy
prey for foreign paedophiles.
Tú sí que vales
Talent show presented by Christian Gálvez in which
people of all ages display their abilities before the public
and the jury. In 2012 in addition to continuing to reward
above all else the value of the work and the effort of its
contestants it has had special programmes such as that
dedicated to the youngest participants, the “minivales”,
in which the winners were awarded study and training
scholarships.
Qué tiempo más feliz
Magazine programme presented by Mª Teresa Campos
on weekend afternoons which presents great artists
and celebrities of the past in order to acknowledge the
work and the talent they shared with us and which on
many occasions they still share with their presence on
the stage. A family programme which transmits popular
culture by way of memory. The programme has also
actively supported the solidarity campaigns promoted by
Mediaset España and has echoed other causes such as the
fight against cancer or support for theTalita Foundation in
its work for persons with special educational needs.
Sálvame
Magazine programme presented by Jorge Javier Vázquez
depicting current events from a humorous and relaxed
perspective every afternoon from Monday to Friday. In
addition to this unique and special view of day-to-day
events the programme does not forget its social
commitment and is the mouthpiece of numerous guests
who tell of their causes, their problems or needs. In 2012
the programme gave voice to a great number of people
and / or families who suffer from a series illness (many
of them considered rare diseases) and who need the
help of the public to find a possible cure, as was the case
with Cayetana and her skin disease, of Abraham and his
bone marrow transplant, of Carlos and his disease of
the metabolism, of Paco and the Cowden Syndrome he
suffers from, of Eduardo and his Pfeiffer’s Syndrome, of
Alberto and his undiagnosed ocular disease, of Nadia
and her trichothiodystrophy and many other causes.
The programme has also promoted the initiative “the
solidarity bank”, a solidarity website where people ask for
what they need at the same time as others offer their
donations.