Page 77 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
This year Mediaset España has maintained its social commitment by broadcasting content
with a strong social impact in the form of specific campaigns and programmes designed to
encourage social and sustainable values without overlooking the need to entertain. It has
also responsibly managed its content giving news coverage to matters of social interest,
offering different perspectives on the questions dealt with so as to retain journalistic
impartiality and contribute to better understanding and the creation of critical thought
on the part of the audience, making content accessible and ensuring that ethical standards
are respected.
The Mediaset España Code of Ethics deals with the principles which are to govern
journalistic activity, laying down the need for journalists to carry out their work in
strict compliance with the principles of accuracy, objectivity and independence in the
information they present. In the same way they must respect in their work the principles
of freedom of expression and information, professional secrecy and non-discrimination.
Mediaset España is fully conscious of the ability
of television to influence the promotion of civic
values, habits of consumption, cultural diversity
or the raising of environmental awareness. For
this reason in the selection of the content it
broadcasts it includes not just the enter tainment
content its audience wants, it also makes room for
the educational and informative content which
contributes to stimulating critical and informed
thought on the par t of its audiences.