Page 74 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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OUR BUSINESS
DESAFÍO EXTREMO
Producer: Zanskar Producciones
Jesús Calleja visited locations of particular beauty or tradition from the Antarctic to the Picos de Europa, passing
through the Congo or the Bahamas, emphasising the defence of the environment, the need to preserve it and the
traditions of the local population in the development and protection of their own spaces.
In their visit to protected natural spaces the crew made up of Jesús Calleja and a cameraman carried out the
shooting following a strict protocol for the preservation of the environment; when working with animals the team
was accompanied by experts at all times who decided how they should behave to avoid causing stress to the
animals, their young or their habitat.
PERDIDOS EN LATRIBU
Producer: Cuatro Cabezas
Three families travelled from Spain visiting three of the most remote tribes on the planet to live with them, adapt
to their customs and have an unforgettable experience of integration with them, abandoning the comforts of
their western lifestyles to discover and share the territories and the tribal customs of each village, their values and
social structures, their idiosyncrasies, their cuisine and their ceremonies.
The production had all necessary permits both from the tribes in which the programme was recorded and
from the official and diplomatic authorities of the countries in which the programme was produced. The tribes
were approached with the assistance of guides and local contacts to make arrangements and ensure ease of
communication. At the same time local people were hired wherever possible and co-operation was given to
charitable and non-governmental organisations working in the area which requested it.
Data protection
Measures designed to reinforce the basic provisions laid
down by the Data Protection Unit in previous years have
been extended in 2012, the scope of its activities having
been extended to the increased number of companies
making up the Mediaset España Group.
As a result of this effort and the work carried out the
function of the Data Protection Unit has come to be seen
as necessary for ensuring responsible management of the
business for users, viewers and customers. This works
rests on three pillars the most important aspects of which
are set out below:
I. Co-operation with the Spanish Data Protection
Agency (Agencia Española de Protección de Datos or
AEPD) in demonstrating and explaining its function to
the public.
In line with the commitment of Mediaset España to privacy
and data protection there has been frequent contact with
executives of the AEPD throughout 2012 and ways of
co-operating have been suggested. These have sought
to promote co-operation alternatives designed to bring
closer to viewers the work and activity of the AEPD
protecting their privacy of data and rights.