Page 93 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
In 2012 the news desks of Mediaset celebrated the second
anniversary of the merger of the news programmes of
Tele5 and Noticias Cuatro, having successfully ensured that
both programmes remain differentiated and independent
from an editorial point of view while at the same time
improving content quality thanks to the synergies of the
two channels. Pluralism and diversity are the clear message
in all of the news broadcast by these programmes.
2012 has been a year marked by the economic crisis and
the news programmes of both channels, committed as
they are to fundamental social values, have recorded the
sacrifices of the public confronted with the worst year
this century, both dealing with a common subject-matter
although maintaining their own editorial policies.
Thus coverage has been given to subjects which affect
people who have serious problems in their day-to-
day lives. Unemployment, cuts to health and education,
evictions, the employment law reform, the reform of
pensions, the raising ofVAT, the introduction of court fees,
people affected by preference shares, the collapse of the
car industry, the reform of the regulations on domestic
employees, the fall in consumption, the closure of small
businesses, industrial disputes in many companies, redun-
dancy programmes in prominent Spanish companies,
job losses in the banking sector, the restructuring of the
financial sector, the rise in risk premiums, the bail-out
of the banks, the crisis of the euro, the fall in the stock
market, have all been matters dealt with by both news
programmes, which responds to warning calls by anony-
mous persons and non-governmental organisations.
Aware of the growing current demand for information
Mediaset España launched the campaign “Toma la
palabra” in all of its current affairs programmes to give a
voice to the public and publicise social protest, in order
to dispel doubts and throw light on some of the matters
causing greatest concern in society.
Committed to fundamental values and to news with the
greatest social impact the news programmes have looked
for the stories behind the economic data: from how
children understand and suffer their parents’ problems to
NEWS: INFORMATIVOS TELECINCOAND NOTICIAS CUATRO
how a child views an eviction from its own home, the
physical and mental scars of the unemployed and those
who lose their homes and how little by little the public’s
quality of life has deteriorated. It has also been shown
how family support, particularly that of grandparents, has
been the salvation of many people in recent months.
Elderly people have also been heard from telling of how
their standard of living has fallen, and immigrants who
have lost social and health insurance. Various reports
have told of the virtual disappearance of the law to
protect the dependent and how this has meant a serious
deterioration of the quality of life of dependent persons
and their carers.
Also conscious that Spain needs to move forward both at
home and abroad Mediaset España launched the campaign
“Spain: work, innovate, compete” in support of national
brands which triumph abroad. The news programmes
of the two channels featured various reports which
acknowledged the effort, the organisation, the creativity
and the investment of the leading Spanish brands which
help to raise Spain’s profile abroad.
Health and education have been hard hit this year and
frequently a prominent subject of coverage on news
programmes, with the cuts, imposing of new charges and
OWN CAMPAIGNS:
“Toma la palabra”
“España: trabajar, innovar, competir”
“Eres perfecto para otros”
“Alas verdes”
“Quiero dar lo mejor de mí”