Page 95 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
Nor should the impact of political corruption in 2012 be
overlooked, a subject which has repeatedly appeared in
news bulletins.
In foreign news the news programmes of Mediaset
España were the only ones to cover the civil war in Syria
from inside the country, from the city of Homs. Other
events have also been in the news such as the elections
in the USA, Greece, Egypt andVenezuela; the Israeli offen-
sive in Gaza, the visit of Pope Benedict XVI to Cuba, the
nationalisation of Repsol in Argentina, the celebrations of
the jubilee of Queen Elizabeth II, Hurricane Sandy or the
shootings in Newtown, Colorado or Toulouse.
To end the year Mediaset España launched the Christmas
campaign “Quiero dar lo mejor de mí”, a solidarity
initiative in association with Mensajeros de la Paz to
encourage the public to co-operate with the assistance
projects of NGOs to help the less fortunate. News
programmes contained a number of videos following the
campaign closely and providing incentives for the public
to co-operate in the cause.
SUPPORT FOR CAMPAIGNS ON RARE ILLNESSES.
That of Cristina- a Valencian mother who collected funds for the Príncipe Felipe Research Centre to
continue investigating the “rare” illness that affects 13% of the population and which her daughter Paula
suffers from, research having been halted due to cutbacks.
Children’s Foundation against pulmonary hypertension, with its campaign selling badges and bracelets
to help continue research.
The Agnosia Visual Foundation promoted by Esther, a young woman from Cuenca who has an illness
which prevents those who suffer from it from identifying what they see, and who thus depend on a Gps
in their everyday life.