Page 100 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report
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100
OUR CHANNELS
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Social protest initiative launched jointly on the television
channels and the website of Mediaset España, putting all
of its power as a communications medium at the service
of the viewer.
Protests have been aired on subjects including evictions,
the mobilisation of health workers against privatisations
and the closure of health centres, and unemployment.
12 meses
Digital coverage of all of the campaigns of this initiative
which had its twelfth anniversary in 2012, including organ
donation, caring for the planet, the search for funds for
researching the Sanfilippoo Syndrome, the fight against
AIDS or the fight against hunger.
Platform which offers the viewer the chance to enjoy
cinema releases a la carte in addition to series,programmes
and sport.
The Original Version section offers foreign series and
cartoons in their original language so as to encourage
language skills.
This platform has promoted various social causes including
that of the handicapped by way of the documentary
“Ópera prima”, which follows the making of an opera by
a group of mentally handicapped students, looking at their
day-to-day lives and their education centre.
The online platform of Telecinco has promoted a number
of social initiatives including:
Campaign to reduce water consumption “Que llueva, que
llueva”
The presenter Ana Rosa Quintana and her team join
the campaign “Somos”, an initiative of 25 Spanish NGOs
forming part of the Asociación Española de Fundraising
which seeks to promote a culture of solidarity.
The journalists Joaquín Prat and CristinaTárrega promote
a solidarity campaign to collect food for those most in
need.
The online platform of Cuatro has also echoed various
social initiatives including:
The journalist Sara Carbonero, an associate of Cruz Roja,
joins Mercedes Milá to help with the emergency campaign
“Ahora más que nunca” to extend the intervention of
the NGO to another 300,000 in a state of extreme
vulnerability.
The adventurer Frank Cuesta in his programme “Frank de
la Jungla” denounces the illegal trade in animals.
