Page 94 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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OUR CHANNELS
withdrawal of subsidies and investment having give rise to
numerous strikes and mobilisations.
In association with the National Transplants Organisation
Mediaset España led the campaign “Eres perfecto para
otros” promoting organ donation and transplant; a
campaign which won the Award of La Fundación Renal
Alcer. Various reports were broadcast in all editions of
the news programmes to make viewers aware of the
importance of donating organs to save lives in danger.
Other stories which shook the public and which were
covered extensively by the news programmes of Mediaset
España in 2012 were the tragedy of the Madrid Arena,
the shooting in El Salobral, the Bretón case and the case
of the “stolen babies”.
The environment has been a subject of constant attention
in the news programmes of Mediaset España. Prominent
in this regard were the reports on the energy savings
which can be made by any member of the public or the
“Alas verdes” campaign, a campaign by “12 meses 12
causas” to make the public aware that the sum total of
little daily acts for the preservation of the environment
contributes to the general benefit and represents a saving
for the domestic economy.
News programmes have once again this year given
wide coverage to road traffic and traffic accidents, both
in terms of driver awareness and the featuring of road
safety campaigns, work which has been recognised with
the Línea Directa road safety journalism award.
The news programmes of Mediaset España offer news
transparency without governmental, political, technical or
economic interference or control. 2012 has been a busy
year in terms of elections: the Catalans, the Basques, the
Galicians, the Andalusians and the Asturians have all had
dates with the ballot box. News coverage has followed
the various election campaigns with particular emphasis
on polling day.
The image of the Crown has also been a subject of
interest on the news programmes with singular situations
such as King Juan Carlos apologising for going hunting in
Botswana or Iñaki Urdangarin being questioned in the
Nóos case.
Echoes of the wave of indignation of the previous year
have been heard in the streets in 2012 and popular
movements such as Coordinadora 25-S to “surround
parliament”, the “white tide” in the health service or the
“green tide” in education have occupied considerable
time in news broadcasts.
SUPPORT FOR POPULAR SOLIDARITY INITIATIVES:
A priest in Bormujos asked
his parsihioners instead
of bringing flowers to the
town’s statue of theVirgin
Mary to bring food, clothes
and toys for families in
need - an initiative which
was copied by other
congregations in the area.
Charity kitchen of the
neighbourhood association
of Santa Coloma in which
various volunteers work
distributing food to
hundreds of neighbours.
Store for the unemployed
in Santander where food
is given out at low prices
or free to those who are
without income and have
children to look after.
Father Ángel and his charity
kitchen in El Rastro for
children of the area.
Theodora Foundation caring
for children with cancer.
Luis Olivares Foundation
which cares for children
with serious illnesses.
The Cáritas campaigns
for donation and
collection of food.