Page 107 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

107
CORPORATE RESPONSIBILITY REPORT 2012
LO IMPOSIBLE
It now has the highest box-office takings of any Spanish film in history and the second
highest box-office takings for any film in the history of Spain, coming second only to
AVATAR.
Directed by Juan Antonio Bayona and featuring Naomi Watts and Ewan McGregor the
film tells the true story of a Spanish family who survived the tsumani which hit the coast
of south-east Asia in 2004 and caused the death of thousands of people. It is a story
which speaks to us of hope, solidarity and, especially, that human beings are capable of
the worst and of the best in critical situations.
LO IMPOSIBLE has been sold throughout the world and has received very favourable
reviews and some of the most important international awards: five Goya Awards–
including for best director-, six Gaudí Awards and nominations for best dramatic actress
at the Golden Globes and best leading actress at the Oscars.
Telecinco Cinema has with LO IMPOSIBLE and
LAS AVENTURAS DE TADEO JONES given the
Spanish film industry a shot in the arm generating
the sale of nearly six of every ten tickets in 2012
with box-office takings of more than 60 million
euros, 56% of total takings. This is a record in
Spain for a production company. These figures
take on par ticular significance taking into account
the recent rise inVAT and the current economic
situation.
At the time of this report
LO IMPOSIBLE has built up
takings of more than 160
million dollars and more than
18 million spectators in 42
countries throughout the world