Page 113 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report
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113
CORPORATE RESPONSIBILITY REPORT 2012
by a well-known person of the Group; the appearance of
institutional advertising, of the denomination of origin of
wine; or concerning the need to include legal texts in the
advertising of pharmaceutical preparations.
Mediaset España was not the subject of any complaint to
the Autocontrol Advertising Panel in 2012.
The general distribution of advertising business among
the various channels making up Mediaset España is shown
below:
Total blocks
1
Average blocks per
day
2
Average blocks
per hour
3
Minutes between
blocks
4
Total advertising in
minutes
TELECINCO
12
33
2
27
72,324
CUATRO
13
36
2
25
63,407
FDF
14
40
2
22
69,790
LA SIETE
14
40
2
22
69,963
BOING
12
33
2
32
15,411
ENERGY
12
33
2
28
53,408
DIVINITY
12
33
2
28
60.513
1 Refers to total minutes of advertising broadcast per hour.
2 Refers to average of advertising blocks per day.
3 Refers to average of advertising blocks per hour.
4 Refers to average difference in minutes between the broadcasting of one advertising blocks and the next.
Source: Kantar Media
The Group also contributes by way of the provision of advertising space to the promotion of the values of certain
non-profit making projects or institutions with which it works.
ORGANISATION / CHANNEL
TOTALS
Asociación Española Contra el Cáncer
42,750
53,850
31,500
128,100
Ayudemos a un niño
44,937
103,125
148,062
Fundació Josep Carreras
352,500
128,550
90,000
571,050
Fundación Ayuda Drogadicción
1,365,000
222,225
177,300
1,764,525
Fundación Española de Fundraising- SOMOS
220,950
140,700
62,250
423,900
Fundación Plan España
186,450
14,125
200,575
Save the Children
122,250
52,650
20,700
195,600
Organ donor card
108,385
114,350
23,085
245,820
TOTALS
3,677,632
Note: amounts given in euros
