Page 111 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report
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111
CORPORATE RESPONSIBILITY REPORT 2012
Advertising constitutes an essential element of the television business and the Group
therefore takes the view that its responsibility should also be reflected in the broad-
casting of advertising content which is responsible from an ethical and legal standpoint
and in terms of its social impact.
For this there are not just internal procedures laying down the type of advertising content
to be broadcast, advertising is also voluntarily submitted to the checking procedure of
Autocontrol which can be both prior to the broadcasting of the advertising content
(prior consultation or copy advice) or afterwards following the making of complaints.
The production of advertising within the constraints of both statutory regulation and
the guidelines laid down by Autocontrol contained in codes of ethics, sector codes or
in the conventions and agreements applied by its Panel ensures it remains responsible.
This framework governs television content for children, the advertising of food aimed
at children, the prevention of obesity and health, environmental messages in advertising,
advertising of toys to children, promotion of medicines, electronic mail and interactive
advertising, alcoholic drinks, premium rate services and many other areas
1
.
Mediaset España, by way of Publiespaña, a
company given over to the use and management
of adver tising resources, ensures the responsible
broadcasting of adver tising by way of its ties
to the Association for the Self-Regulation of
Adver tising (Asociación para la Autorregulación
de la Comunicación Comercial or Autocontrol)
of which it is a member.
1
For more information on regulated matters see
