Page 130 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
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In 2013, the IV edition of the Content Creation and
Management Masters commenced, continuing the
pioneering initiative started up in 2009 together with the
Madrid Universidad Europea.
The programme consists of 500 hours of classes and
practical activities distributed over nine months and
responds to the current needs of the audio-visual sector,
reflecting current market trends and allowing professionals
to progress in the sector thanks to the high level of
qualification acquired at the end of the course.
Visits have also been organised to the installations of
Mediaset España during which the Masters students have
been able to observe and attend recordings of prime time
series and programmes. Conferences have been organised
with speakers of the importance of Mercedes Milá, Ana
Rosa Quintana and Marta Fernández, among others, who
have provided the students with a very practical account
of day-to-day work in the television business. These
conferences were highly appreciated by the students.
To date, 83 students have completed the Masters course.
Students come from various countries, including Italy,
Mexico, Spain andVenezuela.
The Mediaset-UEM Professorship was created in 2013,
the aim of which is to generate collaboration synergies,
channel training activities and undertake research projects
between the two organisations in order to develop the
audio-visual business. As the Professorship was created
only recently, the activities to be carried out under this
new collaboration have yet to commence. However,
various initiatives are about to be launched, including
the creation of a web site, the organisation of industry
specific courses, the publication of a training book and the
administration of student grants.
Mediaset España’s intern and student trainee policy has
continued in the same line of cooperating with universities,
encouraging the incorporation of young students in all
areas, both from universities and from vocation training.
The conclusion of such agreements with educational
institutions brings a number of benefits to Mediaset
España and its professionals, such as
1) 15% discounts in matriculation for the Audio-visual
Content Creation and Management Masters for both
employees and their families.
2) 10% discount on undergraduate and postgraduate
degree fees for UEM courses, for employees and
their families.
3) Joint development of research and training projects,
both in Spain and abroad.
4) Preference enjoyed by Mediaset España to select
outstanding students to carry out practical training in
Group companies.
In 2013, 116 collaboration agreements between Mediaset
España and Spanish universities or training centres were
in force.These agreement provide for the engagement of
students as trainees in Group companies, among other
matters.
Mediaset España monitors practical training and the
final repor ts of its interns and students on practical
training very closely, with the maximum cooperation
of company management for such purposes. As in
previous years, the efficient performance of this
evaluation system has been proven, which allows the
company to find out how the interns and trainees work
before deciding on their full-time incorporation into
the company.
In 2013 the presence of students and interns in Group
companies increased by 11.24% compared with the
previous year. The management of Mediaset España
thus encourages the acquisition of technical and human
skills by the young students which equip them to make
a successful star t in the audio-visual labour market. Of
the 287 university or vocational training students that
have carried out practical training or been taken on as
interns in Mediaset España in 2013, a total of 59 were
hired through temporary employment companies.
That represents almost 21% of the total, in line with
previous years.