Page 129 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
129
The competencies training programme, in the form of
the 2013 Training Plan, focuses on educating employees
in a variety of areas. These include job-specific technical
training such as AVID courses aimed at technical and
maintenance staff and systemmanagers, including revision
classes and an AVID certification course; and Omniture
training courses, this being a tool for measuring Internet
audiences, aimed at marketing personnel in Mediaset,
Publiespaña and Publimedia Gestión. Other aspects
for which training has been provided has been the
technical skills to adapt to new equipment, training in
digital skills such as an introduction to online marketing
and advertising, as well as updating knowledge about
the new financial and accounting legislation for financial
personnel.
The beginning of online gambling services by one of
the subsidiaries of the Group has led the Company to
provide training in the Prevention of Money Laundering
and Terrorism Financing, given the legal obligations to
which this activity is subject. Therefore, training activities
have been addressed with regard to both knowledge
of current legislation and the notification of internal
procedures, framed within a training programme known
as the Prevention of Money Laundering and Terrorism
Financing scheme.
In addition, the Company has continued to provide
training in Occupational Risk Prevention brought into
line with the internal safety plan, and the management
development and language training programmes have
also continued.
Hours spent during 2013 on cross training materials
totalled 4,829 hours. In addition, 33.6% of the training
has been aimed at increasing the employability of our
professionals.
Training programmes in transversal competencies
2011 2012 2013
COMPANY NO. OF
ACTIONS HOURS ATTENDANCE NO. OF
ACTIONS HOURS ATTENDANCE NO. OF
ACTIONS HOURS ATTENDANCE
MEDIASET
ESPAÑA 6 426 22 20 1,295 145 11 729 90
PUBLIESPAÑA 13 3.923 400 27 6,855 687 20 3,547 146
PUBLIMEDIA 11 713 70 21 1,193 106 11 382 19
INTEGRACIÓN
TRANSMEDIA - - - - - - 3 84 4
CONECTA5 - - - - - - 1 15 1
PREMIERE
MEGAPLEX - - - - - - 1 8 4
TEMP. EMP.
COMPANIES 2 36 9 6 44 12 3 64 6
TOTAL GROUP 15 5,098 501 34 9,387 950 26 4,829 270
Scope: Mediaset Group.
Note: total number of training actions refer to different training actions; training actions that repeated among the different companies were not
taken into consideration.