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ABOUTTHIS REPORT
GLOSSARY
Assets:
Group of assets and rights owned by a company.
Audience (television):
Number of people over 4 years of
age that are watching television at a given moment.
Blog:
Also known as a web log, a blog is a regularly
updated website that displays texts or articles by one or
more authors in chronological order –in which the most
recent appears first– with a particular purpose or theme,
in which the author has the freedom to post anything he
or she believes is relevant.
Broadcast:
Distribution of audio and/or video signals that
transmit programs to an audience. The audience can be
the public in general, or a relatively large sector of the
public such as children or young people.
Climate change (global warming):
Change in overall
atmospheric conditions attributed directly or indirectly
to human activity, which increases the natural variability
of the climate observed during comparable time periods.
CO
2
equivalent:
International methodology for measuring
greenhouse gas emissions used to establish the equivalence
between heat retention of any gas of this type and that of
CO
2
. In this manner, all gases are converted to the CO
2
measurement, enabling a homogeneous calculation of any
greenhouse gas.
Coach:
Programme that contributes to personal growth
and professional development.
Commercial target:
Audience group comprised of indi-
viduals between 13 and 54 years of age, from the middle
and upper classes who live in cities with 10,000 or more
inhabitants.
Commuting:
Daily journal from home to work.
Contract hire:
rental contract under which the contract
hire company purchases a new car, at the customer’s
request and makes it available to the customer for a
specific time, including all expenses.
Day time:
Broadcast period during daylight hours.
Digital forum:
Web application that serves as a platform
for exchanging opinions or holding discussions or debates
online.
Digital interview:
System of communication via the
Internet in which one or more experts on specific topics
receive questions from users and respond to them
through the web.
DTT (Digital Terrestrial Television):
Digital television
platform that uses terrestrial broadcast systems, in other
words, antennas located on the surface of the earth.
EBIT:
Earnings before interests and taxes.
Environmental impact:
Any change in the environment,
adverse or beneficial, that results from human activity.
Free float:
Floating capital that can be traded immediately.
These are shares that are not held by large owners and
which are not subject to sales restrictions.
Frequency index:
This index expresses a relationship
between the occurrence of workplace accidents resulting
in absence from work in relation to the length of exposure
to the risk.
GJ:
Gigajoule – energy measurement unit.
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