Page 173 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

173

CORPORATE RESPONSIBILITY REPORT 2013

Greenhouse effect:

Phenomenon by which certain gases

that make up the atmosphere retain part of the energy

from solar radiation emitted by the ground, causing a

moderation of temperature variations of the earth and

an increase in its average temperature.This phenomenon

is being intensified by the emission of certain gases in

large quantities, such as CO

2

and methane, caused by

human activity.

Greenhouse Gas Protocol:

International instrument used

by government and companies to record and manage

their greenhouse gas emissions.This initiative was created

by the World Business Council for Sustainable Develop-

ment (WBCSD) and theWorld Resources Institute.

Greenhouse gases:

Compounds that are found in the

atmosphere and which, due to their properties, are

responsible for the greenhouse effect. The massive

emission of these gases through activities such as the

burning of fossil fuels increases the greenhouse effect;

this increase is recognized as the leading cause of global

climate change. Among these substances the following

ones are included: CO

2

, CH4 (methane), N

2

O, HFCs,

PFCs, SF6 and water vapour.

GRI (Global Reporting Initiative):

Initiative started in

1999 to develop and disseminate applicable directives

for preparing sustainability documents and reports.These

guidelines, to be used on a voluntary basis by organisations,

exist for the purpose of improving the quality of their

reports and achieving greater comparability, consistency

and efficiency in their dissemination.

GRP (Gross Rating Point):

The basic rating point is the

unit of measure of advertising effectiveness. It consists

of the percentage of the audience that viewed a given

television spot compared to the potential market

determined previously between the television operator

and the advertiser/media centre. Data that is later

contrasted with the data provided by Taylor Nelson

Sofres. GRP are measured per minute, although the

advertising spots tend to have a shorter duration. GRP

can also be calculated by multiplying the net coverage by

the frequency of a spot.

Gymkhana:

From the Hindi and Persian terms khana and

gend, meaning “ball game” and currently used to refer to

games involving various competitive events.

Incidence index:

Ratio of occupational accidents to the

average number of workers exposed to the risk.This index

indicates, therefore, the probability of an occupational

accident occurring to the staff.

Late night:

Programming block from 0:00 to 2:30.

Liabilities:

Total obligations and debts contracted by a

company. The liabilities represent the company’s source

of financing.

Moderation:

Work of controlling user-added content

in the available forms of debate and participation so

that this does not include content that is inappropriate,

offensive or prohibited under the conditions established

for the use of these applications. Once the text has

been approved by the moderator, it is published on the

Internet.

Morphing:

Creative process of merging the image of the

advertiser with that of the channel.

Occupational accident:

Diseases, pathologies or injuries

caused by or at work.

Page view:

Files sent in response to a user request

received by a server.When a page is made up of several

frames, the group of frames will be considered a single

page for calculation purposes.

Payout:

Portion of corporate earnings used to pay

dividends.This is expressed as a ratio and is the result of

dividing the dividend by the net earnings and multiplying

the result by 100.

Post-moderation:

Work of controlling user-added con-

tent once it has been published in the different forms of

debate and participation available in web applications.

If the published content is considered inappropriate,

offensive or does not comply with the established con-

ditions of use, it will be eliminated from the application.

Power ratio:

In a media company, this statistic indicates

the performance of revenues compared to the audience

share.

Prime time:

Programming block from 21:00 to 00:00,

during which time the maximum audience is reached.