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CORPORATE RESPONSIBILITY REPORT 2012
Prime-time access:
The programming block prior to
prime time.
Rating:
Analytical instrument that permits valuation of
the risk of a company or of a broadcast. Normally, higher
ratings are demanded of the broadcasters with the
weakest financial position (worst rating) to compensate
for the greater risk assumed.
Remake:
In film and television, a new version of a previ-
ously released program or film, or a local version of a series
in a country other than the one in which it originated.
Rich media:
Internet advertising term assigned to a web
page that uses advanced technology such as on-demand
video, program downloading with user interaction and
advertising that changes when the user passes the cursor
over it.
Roadshow:
Technical, economic and commercial
information forum.
Security document:
Name of a mandatory document
that all companies must have available to the Spanish
Data Protection Agency [Agencia Española de Protección
de Datos] in which the measures and procedures that
eachcompany must have in place for complying with the
Security Measures Regulation (Royal Decree1720/2007,
of 21 December) [Reglamento de Medidas de Seguridad
(Real Decreto 1720/2007, of 21 Decembre)] are detailed.
Security Measures Regulation:
This is RD 1720/2007, of
21 December, which implements Organic Law 15/1999,
the Data Protection Organic Law.
Severity index:
This index compares the number of days
with absence from work with the number of hours the
worker is exposed to the risk. The importance of this
index is that it includes, in addition to the consequences
of the injuries, the cost in terms of time lost from work as
a result of the accidents.
Share:
Distribution of the actual audiences amongst all
channels, expressed as a percentage.
Share capital:
Monetary amount or value of the assets
that the shareholders of the company own. The rights
that shareholders acquire in the company will depend on
the share capital contributed. This is divided into equal
and indivisible portions called shares.
Shareholder:
Individual or legal entity that holds shares
in a company, making it an owner of the company in
proportion to the number of shares it holds.
Sitcom:
Also known as situation comedies, sitcoms refer
to a type of series originating in USA which usually have
certain characteristics: recorded or live laughter, a shorter
duration, self-contained chapters etc.
Site:
Group of web pages generally associated with the
same Internet domain which normally are on the same
topic or serve the same purpose.
Spanish energy mix:
Types of energy used to generate
electricity (nuclear, solids, oil and gas, bio-mass, waste,
hydro-electric, wind, solar, geothermal and other
renewable sources)
Spin-off:
project born as an extension of a previous
project, on television, which generally refers to a new
series deriving from a previous series as regards situations,
plots or characters.
Stakeholders:
All of the persons, institutions or groups
that significantly affect the activity of an organisation and
its decisions, and/or that may be affected by them.
Sustainable development:
The appearance of the concept
of Sustainable Development goes back to the presenta-
tion in 1987 of the report “Our Common Future” by the
World Commission on Environment and Development
(Brundtland Commission) created by the UN, where it
was defined as “development that meets the needs of
the present without compromising the ability of future
generations to meet their own needs”.
Target audience:
Group of persons to which the channel
addresses its advertising messages.
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