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The web pages Telecinco.es, Divinity. es and Elpoderdelagente.es balso in-cluded interviews, digital encounters and direct links in their Facebook, Tuenti and Twitter pages and groups, thus publicising this singer’s initiative among the many millions of users of these web pages.

Corporate Responsibility 2010

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Telecinco ( Telecinco News ) collaborated with reports and interviews; the entertainment shows “Pasapalabra” ( “Password” ), “Sálvame” ( “Save me” ), “Vuélveme loca” ( “Drive me mad” ) and “¡Qué tiempo tan feliz!” ( “Happy times” ) and current afairs programmes “El programa de Ana Rosa” and “La Noria” ( “The big wheel” ), collaborated with performances and interviews. These were just some of the platforms which Telecinco made available to UNICEF Spain for the promotion of this aid campaign for the schooling of children in developing countries.

Support for the “Fair and Sustainable Tourism in Africa” initiative

Telecinco has collaborated in 2010 with the Fun­ dación Banesto in the production and broadcasting of a fair tourism spot which was shot in Tanzania. This work was undertaken within the framework of the “Fair and Sustainable Tourism in Africa” campaign, which is a project designed to support business initiatives by women in Africa in the tourism and hotels sector. This spot, which was broadcast from 3 August through to 1 September, can be viewed via the following link: http://www. telecinco.es/detail/detail24378.shtml

The spot shot in Tanzania was intended to show viewers the characteristics of this kind of tourism, emphasizing the fact that it can be just as attractive as any other kind of holiday. The philosophy behind this initiative was summarised in phrases such as “When you frst think of fair tourism, you can’t imagine just how great it can really be” or “You need a holiday; they need you”.

This initiative was launched in March 2006 and has resulted in the setting up, development and promotion of a network of tourist accommodation sites and routes on the African continent. To date, the “Fair and Sustainable Tourism” network has certifed over 300 accommodation sites and 25 tourist routes in 12 African countries; it places emphasis on the training of women entrepreneurs and collaborates in the promotion of tourism locations, implementing technological advances in the various areas covered and collaborating in the fnancing of projects. This initiative has recently been extended to cover a small initial group of South American countries.

Aid for African child refugees through the UNHCR “2010 Refugee Aid Caravan” campaign (watch video )

During the Christmas season, Telecinco also lent its support to the campaign “2010 Refugee Aid Caravan” which the UNCHR Spanish Committee has organised for the second consecutive year in order to raise the funds required to provide tangible humanitarian aid to thousands of child refugees in Sub-Saharan Africa. Telecinco, through “12 meses, 12 causas”, produced and broadcast three spots featuring the actors Luis Tosar, Marta Etura, Paco León, Juan Diego Botto, Melanie Olivares, María Botto and Roberto Drago who are all UNHCR Collaborators. These three slots communicated a single message: “This Christmas we can all be Father Christmas and provide food, drinking water and shelter for over one million children in Sub-Saharan Africa who are homeless and need our help”.