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“El programa de Ana Rosa” (“Ana Rosa’s programme”) subscribes to EL PODER DE LA GENTE with a weekly “chain of favours”

There are many people in need of help at the current time; aware that there are many people who are willing to provide this help free of charge “El Program de Ana Rosa” has subscribed to the EL PODER DE LA GENTE initiative by starting up a “chain of favours” as a platform for the channelling of acts of cooperation proposed by viewers.

Once a week, Ana Rosa Quintana has presented people with needs of various kinds, using her communication potential to seek out assistance which can be provided free of charge by viewers. The only condition imposed is that those whose problems are solved must commit themselves to helping in some way the person who is the subject of the next case featured.

The drive to combat gender violence and to help children and refugees feature once again in “12 meses, 12 causas”

Together with EL PODER DE LA GENTE, Telecinco, through its “12 meses, 12 causas” programme has once again focused its spotlight on three of the causes which have generated the greatest amount of efort in terms of fund- and awareness-raising since the project began in 1999: gender-based violence, the living conditions of children in third world countries and the situation of refugees. In 2010 Telecinco has launched special campaigns in collaboration with the Ministry of Health, Social Policy and Equality and with international institutions such as UNHCR and UNICEF.

Yet there have also been specifc opportunities for initiatives in which Telecinco’s content is directly linked to social values, e.g. the International Day for the Eradication of Violence against Women or the Christmas campaigns of major NGOs with which Telecinco collaborates, such as Unicef and UNHCR.

Telecinco’s “A red card for gender-based violence” initiative on the occasion of the International Day for the Eradication of Violence against Women

For the eleventh consecutive year, Telecinco has made the most of its potential to disseminate the “Red card for gender-based violence” campaign launched by the Ministry of Health, Social Policy and Equality. On the International Day for the Eradication of Violence against Women, Telecinco presenters wore the campaign lapel pins and in those programmes which broadcast live such as “El Programa de Ana Rosa”, “Sálvame” ( “Save me” ) and “Gran Hermano” ( “Big brother” ) red cards were actually shown by both audience and presenters.

Telecinco’s support for the UNICEF Spain Christmas card campaign

In December, Telecinco supported the UNICEF Spain campaign by promoting the sale of its Christmas record, a version of ABBA’s famous song “Chiquitita” sung by Amaia Montero. Informativos