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inspired EL PODER DE LA GENTE to implement a specifc campaign encouraging people to swap objects which they no longer needed for others which could be of use to them, all free of charge.
• “The Power of time” to share knowledge (watch video )
The revival of swapping through EL PODER DE LA GENTE inspired its users to apply “another turn of the screw” to this concept, moving on from the swapping of objects to the swapping of time, a commodity of which there appears to be little available in today’s society. It was popular acclaim which gave rise to the “Timebank” campaign. This project functioned on a not-for-proft basis, with people giving up one hour of their time on a regular basis in order to exchange knowledge or services. The fundamental idea was that everyone has something to ofer and something they would like to receive.
Web pages visited: 2,896,496
Visits to the telecinco web: 249,204
Nº of visits and pages viewed in relation to El poder de la Gente
EL PODER DE LA GENTE has received the support of Ana Rosa Quintana, one of Telecinco’s most efective communicators, who has incorporated features on cooperation projects concordant with this initiative into her programme.
The initiative may be assessed quantitatively in terms of its Internet impact as follows:
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