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Spots broadcast in 2010:

• “The power of Jun”, an example of sustainability and solidarity (watch video )

To eliminate the expense incurred in decorating the streets for Christmas by making decorations using recyclable materials so that the money saved could be used to create jobs. This was the idea in which the residents of the town of Jun, Granada, participated and it was presented by Telecinco to its viewers in the institutional spot entitled “The power of Jun”. Solidarity, sustainability, generosity, comradeship and hope: these were the values which inspired Telecinco to start up this campaign last Christmas and were a fne example to be followed.

• “Marta’s power”, car sharing (watch video )

Petrol was expensive, there were too few parking spaces, the journey was boring.... There came a point when Marta could only see the disadvantages of travelling to the University by car and she set her mind to doing something about it. Using the Internet, she contacted other students who were making similar journey in their cars and since then they have travelled together in just one car, taking weekly turns. It is a solution which is more economical, more ecological and more enjoyable, and they shared it with Telecinco through a campaign led by Marta herself.

• “Jose’s power”, an allotment in the city to feel useful again (watch video )

After retirement, José found he had too much time on his hands. What could he do to fll this time? What outlet could he fnd for all his energy? And so he took up a new “job” which once again gave him a sense of satisfaction, providing the opportunity for physical exercise, entertainment, healthier foods and a way of saving money: an allotment in the city. Jose´s initiative inspired his friends and neighbours who now keep six allotments on a plot of unused land which has been ceded by Barcelona City Council.

• “The power of Pescueza”, an example of rural repopulation with the collaboration Mercedes Milá (watch video )

“If we want to we can” was the motto adopted by the Town Council and inhabitants of Pescueza (Cáceres) and was what inspired Mercedes Milá and Telecinco to support their rural repopulation initiative with an institutional campaign which showed the advantages which the rural life ofered in comparison to life in the city. As one of the village’s inhabitants explained: “there are a lot of people who are opting to live in a rural village, because there’s life there, you live better, and with the new technologies now available, its easier to work from home”.

• “The Power of the Unemployed”, advice, information and assistance for the unemployed (watch video )

The “Job-seeker’s corner” web page has become a meeting point for the unemployed. It ofers advice, information, opinion forums, psychological support, interviews and features, all presented from a highly positive yet at the same time realistic viewpoint. It is the EL PODER DE LA GENTE initiative which has received the most votes.

“Job-seekers corner” (www.elrincondelparado.com) includes tips on tricky job interview questions, ideas for entrepreneurs, the keys to understanding the fnancial downturn, and information on free courses for the unemployed in each of the autonomous communities; it also features and has fans in social network sites such as Facebook and Twitter.

• “The power of the swap”, how to give a new life to unused objects (watch video )

Swapping has been going on for as long as Mankind has existed, and in 2010 it proved itself to be as valid and as useful as ever. This was the idea that