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All these initiatives have been promoted through Telecinco spots, press releases, information on the web site, blogs, social networks etc. or have been featured in sections includedwithin its programmes.

From the qualitative perspective, the following table provides an estimate of the average audience ratings and percentage share corresponding to content focusing on social issues:

In aggregate, the total content focu-sing on social issues accounted for an average share of 14.75% and was seen by an average audience of 9,358,000 viewers, in 356 broadcasts.

Content

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Finally, there have been the following specifc initiatives which refect Telecinco’s frm sense of social commitment:

Ana Rosa’s Charity Calendar

Support for the “2010 Refugee aid caravan”, a UNHCR project, by promoting its spots. www. lacaravana2010.org

Promotion of the “Juntos” ( “Together” ) Gala.

The programme El carrerón de los famosos ( “The big celebrity race” ) in which celebrities competed to win money for charities.

“Diario de…” ( “The diary of ....” ). These were various reports highlighting social problems; they focused on xenophobia (Rumanian gypsies) healthcare issues (the mentally ill), sexual ofences (paedophilia in secondary schools), fnancial issues (the black economy), drugs (cocaine) and adoptions (an adoption in Haiti).

Promotion of a charity football match between the participants of “Gran Hermano” and “Mujeres y hombres y viceversa” ( “Women and men and vice versa” ) to raise funds for those left homeless by the earthquake in Haiti.

Aid trip made to Cambodia by a “Gran Hermano” contestant in collaboration with Global Humanitaria.

The contestants of “Más que baile” ( “More than dancing” ) allocated the competition’s frst prize to various charities.

Participation of various Telecinco programmes, such as “Gran Hermano”, “Sálvame”, etc. on the International Day for the Eradication of Violence against Women, through the “Red card” campaign.

“Vuélveme loca” promoted World Diabetes Day.

Total Telecinco programming content focusing on social issues

Share 15.7

Average audience

799,000

No. Broadcast

356