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family while a camera accompanies him to show how the day goes.

The ofering was completed by transmissions and sports programmes produced by Informativos Telecinco, such as “LaSiete en el Mundial”, a daily overview from South Africa of the World Cup latest this summer, presented by Paco González, and “Europa en juego”, a programme presented by Ramón Fuentes who analysed each UEFA Europa League round with exclusive match summaries.

With respect to live transmissions, in 2010 LaSiete ofered exclusive coverage of the European in-door soccer championship, Sub-17 and Sub-19 football, the two semi-fnals and the fnal of the FIFA Club World Cup and the friendlies between Argentina and Brazil and the fnal of the US San Jose Tennis Open, played by the Spaniard Fernando Verdasco.

Togetherwith Informativos Telecinco the channel also ofered new episodes of “Reporteros”, a weekly programme that analyses in depth some of the year’s most noteworthy current afairs together with an edited version of successful programmes on Telecinco such as “Sálvame”, “Vuélveme loca”, “Más allá de la vida”, “Mujeres y Hombres y Viceversa” and “El juego de tu vida”, among others.

Boing, the start of a new children’s and young viewers’ channel

This year the channel transformed the content it ofered children and young viewers during weekend mornings into a channel with its own identity that widened the target spectrum of the Telecinco universe and opened up solid lines of commercial communication.

Star products of the Turner Network factory such as “Ben 10 Alien Force”, an idol of millions of children worldwide, “The Powerpuf Girls Z”, “The Garfeld Show”, “Amazing Spiez!”, “Bratz”, “The Secret Saturdays”, “Angel’s Friends”, “Geronimo Stilton”, “Dinosaur King”, “Titeuf”, “Jewelpet”, “Hero 108” and the live action series “The New Adventures of Robin Hood” made up the content of this new channel that focused its prime time ofering on adolescent viewers.

Its ofering also includes successful series worldwide such as “Inazuma Eleven”, “Beyblade Metal Fusion”, “Bakugan Nueva Vestroia”, “Digimon” or “Naruto”, for which the channel received in 2010 the Salón del Manga Award to the Best Animation Channel, an annual event organised by the Federación de Instituciones Profesionales del Cómic (FICOMIC).

Economic value

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