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The Telecinco series channel included important novelties in its schedule in 2010, considerably strengthening its third party production programmes through the transmission of emblematic series which have been successful in and outside Spain, including the “C.S.I.” saga, “Life”, “Criminal minds” and “Crossing Jordan”.

Of the new programmes included in 2010, three medical dramas were particularly noteworthy: the mythical “ER”, starring George Clooney and boasting 23 Emmy awards, one Golden Globe, 3 US Actor Syndicate Awards and 8 People’s Choice Awards, inter alia; “Mercy” and “Trauma”. Action series were strengthened, in turn, with the debut of “Rules of the Game”, starring the Oscar winning actor Timothy Hutton.

The offering of Factoría de Ficción also consolidated its positioning among young viewers with the inclusion of the comedy series “Monk” and “The New Adventures of Old Christine”. All these foreign fiction series were broadcast in 2010 together with the domestic series of Telecinco that were highly successful on Factoría de Ficción: “La que se avecina”, “Aída” and “Tierra de Lobos”, inter alia.

LaSiete, a young channel ofering the most successful content of Telecinco and Cuatro

Entertainment programmes,

reality

shows , fction for young people, comedy, sports and reports make up the content brought together in LaSiete in 2010, making it an option for young viewers who have found in the channel a window on to the most sought- after content of Telecinco and, since 1 January, Cuatro too.

Of the novelties, LaSiete included in its ofering a number of both domestic and foreign series for young viewers, which are broadcast during the week at diferent times: “Beverley Hills,

90210”, a spin-of of the successful 90s series, “Rebelde”, “Camaleones”, “Lipstick jungle”, “Alias” and “The Legend of the Seeker”.

Nationally, this year LaSiete ran “La pecera de Eva”, a very original series starring Alexandra Jiménez and showing the problems of high school students from the point of view of the school’s psychologist. The star’s popularity on the web, the protagonist of “El blog de Eva” at Telecinco.es and the follow-up of her comments on each episode in social networks have turned the series into an Internet success with almost 127,000 fans on Facebook and 4,300 followers on Twitter.

Together with “La pecera de Eva”, LaSiete ofered the multimedia short movies “Becari@s” and “Sexo en Chueca.com” in a renewed version with longer chapters, new plots and sets and a cast including Dafne Fernández, Octavi Pujades and Elsa Pinilla, among others.

Comedy was another of the genres looked at by the channel, with the debut of the in-house production hidden camera programme “Los Siete Pelmas” and the inclusion of “Vaya semanita”, the programme of the regional channel ETB that for the frst time in its history made the jump to national television; the sketch slot “Agitación + IVA”, the fction series “Fibrilando” and the “Guaypaut” programmes, presented by Carmen Alcayde, “Soy famoso, ¡sacadme de aquí!” and “Michinoku: furia amarilla”.

The reality shows which were broadcast on Telecinco throughout the year, “Gran Hermano”, “Supervivientes”, “Más Que Baile” and “Las joyas de la corona” were particularly important on LaSiete, whose schedule included exclusive daily summaries, weekly galas and the corresponding debates. Together with the latter, LaSiete launched the innovative multimedia format “Adopta a un famoso”, ofering viewers the opportunity to take a celebrity home for 24 hours and turn him into another member of the

Corporate Responsibility 2010

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