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In order to reach out to the most heterogeneous audience possible in the diferent target groups, the group of channels which in 2010 made up the “Telecinco family” ofered appropriate content for each profle and opened up to viewers and advertisers an incomparable range of possibilities in the audiovisual sector: Telecinco as the general channel aimed at the general public; Factoría de Ficción as the series channel par excellence; LaSiete as a window to access the best Telecinco and Cuatro content and Boing, aimed at children and young people.

The efort in promotion and content proved successful since in barely four months Boing recorded a share of 0.82%, Factoría de Ficción ended the last month of the year with a 2.12% share and LaSiete with 1.62%, both of which more than doubled their records for the same month in the previous year.

The group of channels that in 2010 made up the “Telecinco family” ofered suitable content to each profle and opened up to viewers and advisers a wealth of possibilities without precedent in the audiovisual sector

As a result, Boing, LaSiete and Factoría de Ficción contributed more than 3 points overall to the multichannel ofering of Telecinco, which ended 2010 as the most watched commercial television channel with a 17.7% share, up 1.5 points on last year and 1.9 points higher than the Antena 3 channels taken as a whole.

Factoría de Ficción, leading prime time theme channel

CThis channel, which was conceived with the characteristics of a pay channel but works on a free tv basis, is characterised by the quality of its ofering, including a compendium of the most successful domestic series of the last few years, the most acclaimed international fction and chosen flm titles. In the last quarter of the year it became the prime time leader of all theme television channels.

Economic value

28

Jan Feb Mar Apr May Jun Jul Aug Set Oct Nov Dec

Year 2010

FDF LaSiete Boing

2,12

+1,36

+0,77

1,62

+0,27

0,82 0,55

0,85

0,76

2010

17,7

15,8

2009 +1,5 - 0,8