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All of this through Telecinco’s synergy between television and the Internet, where www. informativostelecinco.com the channel ofered all editions of Informativos Telecinco daily live and at the same time as they were broadcast on screen, special live transmissions of the matches of the Spanish national teamduring theWorld Cup and the UEFA European League, the Golden Ball ceremony and the reading of the Golden Globe nominations, inter alia. The technology used by the channel’s website which includes a high quality full screen viewfnder, enabled users to stop the picture, watch the most decisive moves again without abandoning the view page, access the game’s statistical data and include comments through Facebook, Twitter and MSN Messenger.

World Cup Championship: Spain wins on Telecinco

The transmission of sports events by Informativos Telecinco in 2010 deserves a special mention. The year 2010 was the year in which the Sports team made history together with the Spanish national football team. The 11 July 2010 is more than just a date for all fans: it is the day on which Spain became the world champions and this was shown on Telecinco. With four minutes to go to midnight Iniesta scored a goal on 11 July 2010. Spain had the world at its feet and with it, 14,582,000 viewers (an 80.3% share) who stayed glued to the channel until the heroic end of extra time with Holland and which has become the most watched transmission in Spanish television history. And not only were the matches with an average of 10,712,000 viewers and a 66.2% audience share a milestone in Telecinco but the slots ofered by the Informativos Telecinco sports team before and after each match were watched by 2,948,000 viewers with a 26.8% audience share (before the game) and 6,458,000 viewers with a 40.4% share (after the game).

And while Spain had its dream come true and lifted up the World Cup, the 50 Telecinco professionals

who travelled over to South Africa, together with the rest of the Sports editorial team, ended a two month sizeable efort with the enormous satisfaction of a job well done. The team was made up of J.J. Santos, Sara Carbonero, Ramón Fuentes, Paco González, José Antonio Camacho and Guillermo Amor as the visible faces to whom the entire channel was committed with the professionalism and passion with which Telecinco covers all the events that it transmits.

Following the World Cup victory, the channel has broadcast two qualifying games of the Spanish national team for the next European Championship, with an average of 5.500,000 viewers and a 34.8% audience share. Moreover, in 2010 Telecinco transmitted the renewed version of the former UEFA Cup, known as the UEFA Europa League, with an average of 3,285,000 viewers and a 20.2% audience share. The extra-time of the Atlético de Madrid-Fulham fnal, with a 43.8% share and more than 9 million viewers ended with the victory of the Spanish team and was the third most watched programme on Telecinco since 2001.

LaSiete, Factoría de Ficción, Boing, Cuatro and Gran Hermano 24 horas: a single multichannel ofering in the sector

The year 2010 saw the digital switchover and the defnitive deployment of Telecinco’s multi-channel ofering, a set of channels made up initially of Factoría de Ficción and LaSiete and which during this year was strengthened through the start-up of Boing and the recent inclusion of Cuatro at the end of the year and the 24 hour Gran Hermano channel, the broadcasting of which is linked to the duration of the present edition of the quiz show, following which Telecinco will launch a new television ofering.

Corporate Responsibility 2010

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