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chaired by Sandra Barneda and verdicts expressed by lawyers consolidated the programme’s success during its programming block.

Telecinco’s robustness during afternoon viewing was underpinned by: “Sálvame Diario”, the programme presented by Jorge Javier Vázquez which became the television benchmark between social chat shows with an average of two million viewers and a 17.4% audience share. “Pasapalabra”, again validated its position as the most watched television quiz show in Spain, with an average share of 17.2% and 2,044,000 viewers. Its presenter, Christian Gálvez, won the Premio Protagonistas and Premio Ondas awards to the Best Television Presenter.

With respect to the weekend, Telecinco offered two new programmes: “Vuélveme loca” during the mornings, with Patricia Pérez and Celia Montalbán, and “Qué tiempo tan feliz”, a programme presented by María Teresa Campos who since November has extended her presence on Saturdays and Sundays.

Current afairs and Informativos Telecinco

The independence, rigour and closeness of the team led by Pedro Piqueras informed viewers of current afairs and were key to Informativo Telecinco’s leadership in average audience numbers among commercial television channels during its three daily editions from Monday to Friday.

By edition, the daily prime time programme presented by Piqueras and J.J. Santos (13.7% and 1,980,000) exceededtheprime timenewsoffering of Antena 3 (and evidently of other commercial channels), while Informativos Telecinco 15:00 horas, which this year was strengthened with the presence of David Cantero together with

Marta Fernández and Sara Carbonero, averaged 1,894,000 viewers and a 14.5% audience share from Monday to Friday, closing the gap with its immediate competitor.

Informativos Telecinco Matinal, which in 2010 was presented by Hilario Pino and Daniel Gómez (10.1% and 140.000), became the most watched early morning news programme on commercial television. José Ribagorda and Carme Chaparr led the weekend editions.

These results were possible thanks to the eforts of each and every professional in the Informativos Telecinco team, who are at all times ready to report the news which during this year included events inside and outside Spain with special coverage of major global events such as the Haiti earthquake, a major natural catastrophe to which Telecinco assigned two teams of reporters led by Pedro Piqueras.

The oil leak in the Gulf of Mexico, the eruption of the Icelandic volcanoes and its consequences for global air travel, the rescue of the Chilean miners and the Wikileaks were other international news stories ofered by Informativos Telecinco. Domestic current afairs, marked by the call to a general strike, following which the president of the Government, José Luis Rodríguez Zapatero, chose to appear before viewers on the set of Informativos Telecinco in an interview with Pedro Piqueras, were also covered.

The channel’s interest in social afairs which are of special interest in the current scenario led it to look for answers beyond one-of news stories. In this respect, the “Reporteros” team dealt in depth with major issues in exclusive reports which once again evidenced their proximity and were the most watched by viewers.

Economic value

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