Page 25 - rsc_eng

Reality shows and Telecinco’s own production, star prime time ofering

The most popular TV reality shows and Telecinco’s own production -“Gran Hermano”, “Supervivientes”, “MQB: más que baile” and “Las joyas de la corona”-; and society talk shows such as “Sálvame Deluxe” and “La Noria” were, together with fction and tv movies, the most successful ofering with viewers during prime time on all commercial channels..

With respect to reality television, Telecinco again set itself apart with a new edition of its greatest exponent inSpain, the “GranHermano” competition, the format of which has changed constantly and which in 2010 successfully premiered its 12th edition. The weekly galas are watched by an average of around 20% and three million viewers.

The show presented by Mercedes Milá in turn took over from “Supervivientes”, where during this edition contestants faced difcult conditions on the island and which was directed by Jesús Vázquez, captivating an average of 2,367,000 viewers and a 17.5% audience share.

In addition, Telecinco’s ofering included “MQB: Más que baile”, a new programme led by Pilar Rubio and which represented her frst project in Telecinco, where it had an average share of 17.6% and 2,878,000 viewers.

During the weekend, Telecinco was the most watched channel on Friday nights and Saturdays with two current afair programmes: “Sálvame Deluxe”, which in 2010 was the star ofering with an average audience share of 15.1% and 1,700,000 viewers, and “La Noria”, which retained its lead in the time slot every Saturday with an average audience of 1,757,000 viewers and a 15.7% share.

A late night leader too

The own production programme ofering and discussion slots that follow on from certain reality

shows broadcast during the week consolidated Telecinco’s late night ofering, where the channel had a 19% audience share.

In 2010 Telecinco premiered the live programmes “Resistiré, ¿vale?” (17.7%) and “Enemigos íntimos” (15.5%), and included in its staf of presenters Tania Llasera and Santi Acosta as the directors of each. In addition, Telecinco introduced “Más allá de la vida” (15.9%) in Spain, one of the most innovative television formats at global level, with Jordi González as the presenter and during which the British medium Anne Germain supposedly delivers messages to guests from dead people they knew.

These new bets co-existed during late-night viewing with the Sunday debates ofered by Telecinco in relation to the channel’s main reality shows in 2010, again winning the public’s blessing in the case of both “Gran Hermano” (20.5%) and “Supervivientes” (14.9%).

Lively, accommodating programming blocks throughout the day

Large numbers of viewers took up Telecinco’s ofering during mornings, afternoons and evenings, when it again stood out as the benchmark in a lively, fexible and accommodating schedule.

The channel once again had among its ranks the undisputable leader of morning television, the journalist Ana Rosa Quintana with “El Programa de Ana Rosa”, the most popular morning magazine programme with an average audience share of 17.4%. Following it, “Mujeres y hombres y viceversa”, presented by Emma García, ensured that the fame of love pursued by contestants before almost one million viewers and with a 16.8% share was kept more alight than ever from Monday to Friday. Similar fgures (14.6% and 1,678,000) were recorded by “De buena ley”, where the debates

Corporate Responsibility 2010

25