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Te co n, a benchmark for the au su ustry in Spain

Passion t gulfs us, situations that make us laugh, liv t move us, cases that disturb us and storie touch us are some of the emotions that Tele s fction ofering triggered and which distinguished it as the Spanish audiovisual industry benchmark, bringing together the most successful comedy series of the year -“Aída” and “La que se avecina”- premiering one of the biggest hits -“Tierra de Lobos”- ofering the longest running series in Spain -“Hospital Central”- and climbing to the top of the third party series production ranking with the “C.S.I.” saga.

An impossible love, unmentionable secrets revealed, adventure and betrayals, are the ingredients that consolidated the premiering of “Tierra de Lobos” as one of the most successful series. The fnal chapter of its frst season reached a historical record in terms of audience share and viewers with an average of 3,358,000 viewers, representing a share of 18%. The series, which was gradually watched by a growing number of viewers and accumulated an average 15.8% audience share and 2,828,000 viewers, was highly successful on the Internet and social network, with more than 32,000 fans on Facebook.

Comedy was one of Telecinco’s strengths in seducing the audience throughout the year during

which we in expressed their confdence and in t i misadventures of the neighbours of the two mo ted television neighbourhoods:

Esperanza S

Montepinar¸ housing the stars of “Aída” – ost popular comedy series in Spain with a age of 3,181,000 viewers and a 17.2% audi share in 2010- and “La que se avecina”, the surrealism of which has attracted an average of 2,239,000 viewers, representing a 15.2% share.

Together with these series, the channel maintained its commercial leadership on Monday nights with episodes of “C.S.I. Las Vegas”, “C.S.I. Miami” and “C.S.I. Nueva York”, whose almost three million fans have validated the forensic scientist saga as the most successful foreign series in Spain in 2010.

In addition to its weekly ofering, Telecino stood out in fction thanks to the broadcasting of the most watched TV movies of the year: “Felipe y Letizia”, which had the most viewers in the channel’s history with an average for the two episodes of 4,637,000 viewers and a 22.6% audience share; “La Duquesa”, second in the ranking with an average of 4,186,000 and a 22.1% share; “EL pacto”, third in the table with an average of 3,769,000 viewers and a 20.2% share and “Alfonso, el príncipe maldito”, with 2,897,000 viewers and a 17.3% share.

Economic value

24

Target Comercial 2010 Prime Time

9,6 9,2

8,5

14,3

11,8

Target Comercial 2010 Total Day

8,9

8,6

8,2

14,9

11,9

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