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Telecinco.es, the Internet commercial television leader

Telecinco.es worked extensively with the Internet, social networks, multi-platform content and virtual universe technology in 2010. Thanks to the fexibility of its content, its value added television ofering and its extensive commitment to interactivity, the Telecinco site was once again the most visited commercial channel website in Spain and one of the leading Internet means of communication.

Attempts by its direct competitor to increase fgures by adding social network trafc failed to cast a shadow over the data of Telecinco.es: almost 1,700 million pages viewed 284 million visits and a monthly average of more than 7.2 million one-time users.

The performance of the trafc of Telecinco.es was very positive throughout the year, with consecutive increases that led to record highs in October with almost 9 million one-time users, the highest fgure recorded until then by a television website in Spain.

 

pages viewed VISITS USerS

Total

Monthly average

Total

Monthly average

Monthly average

Daily average

1,699,673,120 141,639,427 284,074,939 23,672,912 7,248,890 520,379

1,484,490,474 123,707,540 228,909,519 19,075,793 6,360,629 426,665

* Cuatro and La Sexta were not audited by OJD in 2010 * Source: Data from Nielsen audited by OJD

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INTERNET TRAFFIC 2010

Thanks to the complete information posted on the website concerning each screen product, exclusive contents, graphic materials, interviews, reports, digital encounters and blogs and the integration of websites with social networks such as Twitter, Tuenti, MSN and Facebook –where it already has more than 130,000 fans–, there were millions of visits by Internet users. Moreover, Telecinco.es provided content on demand in the form of complete videos of series and extracts from the highlights of programmes and fction, among other things. In total, there were more than 200 million downloads.

Corporate Responsibility 2010

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