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OUR BUSINESS
Mediaset España integrates the news teams of Noticias Cuatro and Informativos
Telecinco, a news programme benchmark in commercial television
In 2011 the merger of Cuatro into Mediaset España
resulted in the definitive integration of the news teams
of InformativosTelecinco and Noticias Cuatro to create a
new and unique unit responsible for daily news reporting
focused specifically on the two companies which,
autonomously and independently, adapt the information
received from the Atlas news agency to their target
audiences, maintaining a commitment to independence
and the editorial line that has always characterised the
two channels.
This integration process, which includes a new computer
system, has been accompanied by the unification in a single
set of all the news programmes previously broadcast by
Telecinco and Cuatro, and the merging of their website
content page
and
Both online sites have maintained their own identity
and separate editorial lines, with the same common
denominator : comprehensive information through a
highly audiovisual content, ensuring live coverage of the
year’s most important events and the constant updating of
information to serve their millions of monthly users, who
have rewarded Mediaset España daily for its investment in
quality Net information.
The two sites host all editions of their news programmes,
including live and pre-recorded broadcasts, providing users
with a second window through which to view daily news
when and where they wish.
In the sports area, Deportes deTelecinco’s website
as redesigned and, among
other sports, specific sections were created for football,
including videos, minute-by-minute coverage of First
Division matches, a special follow-up of the Spanish Team
and last phase of the Copa del Rey tournament.Additionally,
Deportes Cuatro renewed its website to include sections
that promote interactivity between the programme “Los
Manolos” (Manolo Lama and Manu Carreño and their
team) with site visitors through a videoblog in which the
best and worst aspects of each League weekend, user
surveys, digital meetings and the launch of their Twitter
account, @losmanolostv, in order to continue to tighten
in the Net the already close on-screen proximity achieved
between the presenters and their viewers.
Informativos Telecinco, a benchmark new
programme for commercial television
The independence, rigour and proximity with which the
team led by Pedro Piqueras has transmitted news stories
to viewers have been the keys to Informativos Telecinco’s
audience leadership among Spain’s commercial television
channels, based on average figures for its three daily
slots from Monday to Sunday (12.6% share and 860,000
viewers), once again ahead of Antena 3 Noticias.
The daily slot presented by Pedro Piqueras y J.J. Santos in
prime time continued to be the most watched among the
commercial channels, with a 13.8% share and 2,013,000
viewers, 2.3 percent more than Antena 3 Noticias 2
(11.5% and 1,625,000).
As a result of this merger, Informativos Telecinco has
improved both its news team and its array of newsreaders,
who were joined in 2011 by the journalist Concha García
Campoy to lead the morning slot together with Leticia
Iglesias and Ramón Fuentes. With Concha heading the
team, the morning news programme maintained its
position as the most watched early morning slot among
the commercial television channels.
In the midday slot, David Cantero and Sara Carbonero
welcomed a new colleague, the journalist Isabel Jiménez;
their combined contribution secured a 1,851,000 viewers
and a 13.9% share from Monday to Friday, reducing the
gap with their immediate competitor to only 0.2%. José
Ribagorda and Carme Chaparro presented the weekend
slots together with Jesús Mª Pascual in the spor ts section.
InformativosTelecinco achieved these results thanks to its
coverage of major world events such as the ear thquake
and nuclear crisis in Japan, war in Libya, death of Gaddafi,
European Summits and theGreek crisis,without losing sight