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CORPORATE RESPONSIBILITY REPORT 2011
the Amazon region, watched by an average of 1,252,000
viewers (6.2%). The excellent acceptance of this type
of formats on Cuatro led the channel to successfully
release “Desafío ver tical” in 2011; in this programme, the
presenter from León province accompanied six young
novices in the descent of our planet’s highest waterfall,
Venezuela’s Salto del Ángel (1,356,000 and 6.8%).
Coaching slots were also welcomed by viewers in 2011.
Weekly programmes such as“HermanoMayor”(2,034,000
and 11.7%) and “El Campamento” (1,516,000 and 8.4%),
in which Pedro García Aguado helped to straighten out
youngsters with behavioural and psychological problems;
and “Supernanny” (1,472,000 and 8.9%), thanks to which
numerous parents made radical changes to the way they
educate their young children under the supervision of
Rocío Ramos-Paúl.
As regards repor t slots, in 2011 “Callejeros Viajeros”
reached 100 slots and celebrated by exploring the planet’s
most spectacular beaches and travelling the mythical
Route 66, among other destinations, accompanied by an
average of 1,137,000 viewers (6.8%). The programme
“Callejeros” (7.7%) offered a new season in which the
team explored Spain, allowing people to air interesting
stories to over one million viewers on Fridays.
Cuatro continued to invest in “factual” slots as a new way
of showing realities never before seen on television: a
repor ter is the protagonist and the content is the repor ter’s
experience. This is the case of the programme “21 days”
(8% and 961,000). In this third season, the presenter
Adela Úcar explored the circus world, surfed the world’s
largest waves and par ties for 21 consecutive days. In her
third season presenting “Conexión Samantha” (805,000
and 8.7%), Samanta Villara accompanied celebrities such
as Miguel Bosé and Santiago Segura, and penetrated the
world of “Las Maras” in El Salvador. Mercedes Milá in her
programme “Diario de…” explored the concept of “you
repor t it, we respond” in the form of weekly repor ts.
The slot “Cuar to Milenio” once again performed well
in its seventh season, with an average audience share of
10.3%, while the second season of “El Cirujano” (8.4%)
showed the care provided to patients requiring complex
surgery to overcome health problems or improve their
quality of life.
The new quiz show “Uno para ganar” presented by
Jesús Vázquez achieved an average audience of close to
1.3 million (7.5%). The morning-time programme “Las
mañanas de Cuatro”, co-produced by Informativos de
Mediaset España and presented by Mar ta Fernandez,
achieved its best ever share (5.4%).
Series choose Cuatro
In 2011 Cuatro broadcast the largest volume of first-
release foreign fiction series in the prime time and late-
night blocks, making its slogan “Series choose Cuatro”
more appropriate than ever.
Once again, the channel put the focus on the quality of
its international productions, generating new languages
that have provided the channel with some of its most
distinctive features. Besides the usual series such as
“House”, “Criminal Minds”, “Dexter”, “True Blood”,
“NCIS Los Angeles” and “Castle”, Cuatro offered major
new releases such as “Spar tacus: Blood and Sand”, which
reached an average two million viewers (11.6%) in its
first season, “Criminal Minds: Suspicious Conduct”, “Falling
Skies”, “Hawai 5.0”, “White Collar”, “The Borgias”, “Strike
back”, “MillenniumThe Series” and “The Defenders”.
Cuatro also acquired for 2012 a powerful array of foreign
fiction frommajor US producers such as CBS,Fox,Universal
and Buenavista, covering a large variety of genres and
including much-awaited series such as Spielberg’s “Terra
Nova”, “American Horror Story”, “Touch”, “Alphas”, “The
Finder”, “The River” and the continuation of “The Pillars
of the Ear th”: “A World Without End” or the prequel to
“Spar tacus”: “Spar tacus: Gods of Arena”, by Starz.