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CORPORATE RESPONSIBILITY REPORT 2011
of domestic news in the form of regional and municipal
elections, the announcement of early General Elections,
the pre-campaign and the election itself, including the
change of Government, ETA’s ceasefire announcement
and the Pope’s visit to Spain, among other stories.
In addition to news stories, in 2011 Informativos
Telecinco investigated stories having a major impact on
society through the team of the slot “Repor teros”, which
prepared special repor ts on the life and opinions of
patients and professionals in a home for mental patients;
on experiences of young homosexuals coming out during
adolescence; on numerous cases of skin burns due to
inadequate laser practices detected during the year ; on a
young person with Down Syndrome in his first experience
as a journalist interviewing the then Health Minister, Leire
Pajín; and on the initiative launched by a number of town
councils to provide guidance to the increasing number
of grandparents obliged to educate and care for their
grandchildren, among other stories.
Noticias Cuatro, ahead of La Sexta Noticias in 2011
In 2011 Noticias Cuatro’s news slots achieved an average
6.2% audience share from Monday to Sunday, beating
its main competitor. The largest gap was opened by the
afternoon slot presented by Hilario Pino from Monday to
Friday, with an average 8.7% share and 821,000 viewers, 2.3
percent ahead of La Sexta Noticias 1 (6.4% and 672,000
viewers).
Besides the addition of Hilario Pino, in 2011 Noticias Cuatro
hired RobertoArce for the 20:00 slot, while weekend news
programmes were presented by Marta Reyero and Miguel
Ángel Oliver.
All news slots included sports sections prepared by Cuatro
Deportes, a unit led by Manolo Lama and Manu Carreño,
whose unmistakable style remained a benchmark for
sports news slots on Spanish television. The usual team
of presenters comprising Juanma Castaño, Nico Abad
and Luis García was joined in 2011 by the journalist Lara
Álvarez; overall their slots achieved average audiences of
6.5% from Monday to Sunday (nearly one million viewers).
Mediaset España is committed to sport
Following the Spanish football team’s historical feat when
it won the World Cup in 2010 during a championship
televised by Telecinco, Mediaset España continued its
commitment to major sports events in 2011.
During the year the group’s channels broadcast a number
of football competitions with excellent viewing figures,
such as the UEFA Europa League on Cuatro (1,838,000
and 11%), FIFA World Club Cup, which F.C. Barcelona
won, attracting an average of 3,981,000 viewers (48.5%),
Telecinco’s best Sunday figures since theWorld Cup final in
South Africa, and the Under-21 European Championship,
which the Spanish team won for the third consecutive
year in an epic final against Switzerland, Cuatro’s most
watched match in 2011 (2,905,000 and 28.7%). This feat
was repeated by Spain’s Under-19 team in the European
Championship held in Romania, also winning its fifth title.
In 2011 Cuatro also broadcast the Seven-a-Side Football
Championship for youth team players, in addition to NBA
basketball matches.
In addition to these major events, at the start of 2012
coverage included the Spanish Cup “Copa del Rey”
football tournament and the European Five-a-Side Football
Championship in the channel Energy, entailing a benchmark
sports offering for national television that will be rounded