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The Spanish video market was again marked by the success of the series “Sin tetas no hay paraíso” with the launch of three complete seasons on DVD and the new seasons of “La que se avecina” and “Aída” and the tv movies “La Duquesa”, “Felipe y Letizia”, “Sissi” and “Alfonso, el príncipe maldito”.

On the music side, in 2010 Telecinco launched the record “Más Que Baile” and a new edition of “Las 101 canciones…” associated with “Sálvame Deluxe”, while during the past Christmas

campaign the board game “Pasapalabra” and its DVD version were again one of the most popular gifts associated with television brands on the market together with the universe “Gran Hermano”, whose merchandising -games, duvets, ofcial brand clothing - and the videogame “The Sims”- again sold well. This was also the case of “Sálvame” and its derivative products, which gave rise to the creation of its own board game, a karaoke and a loyalty club through an editorial project in the form of a magazine. 

Economic-fnancial results

Consolidated balance sheet (€ million)

2008 2009 2010

non-current assets 540,659 523,906 1,568,689

current assets 286,898 210,184 412,222

total assets 827,557 734,090 1,980,911

equity 461,474 291,609 1,376,105

non-current liabilities 103,832 112,256 105,831

current liabilities 262,251 330,225 498,975

TOTAL liabilities 827,557 734,090 1,980,911

Economic value

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