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mix of means that was strengthened in both the pay television and Internet area and outdoor.

The multi-support ofering of Publimedia Gestión was extended by the addition of more pay televisions channels to Chello Multicanal channels-Canal Hollywood, Canal de Historia, Canal Cocina, Odisea, Sol Música, The Biography Channel, Canal Decasa- marketed since 2009For outdoor, 2010 was the year of the expansion of the audiovisual advertising circuit. Iwall Inshop, one of the most innovative market systems, present in shopping centres in Spain and Andorra, grew operations from 10 to 40 shopping centres and from 100 to 500 screens. World class companies such as Coca Cola have trusted this system which thanks to screens which include sound, achieved a major impact among the public through innovative and highly notorious advertising.

Similarly, PublimediaGestióngrewits Internetbusiness with the inclusion of www.kissfm.es and in its portfolio of marketed websites, where noteworthy is Telecinco. es and since 1 January 2011, Cuatro.com.

Telecinco, a proftable brand beyond the screen

The Telecinco brand once again evidenced its proftability beyond its advertising management through products associated with series and programmes or sales of production rights or transmission of the channel’s formats on existing content distribution platforms.

In this respect, Telecinco was present in premium access services in ONO, Imagenio and Digital +, where viewers were able to watch episodes of “Tierra de Lobos”, “Aída”, “Hospital Central”, “Acusados”, “La Pecera de Eva” and “La que se avecina” before they were shown on Telecinco. All these series were available for pay in high quality. In this respect, Telecinco´s website also ofered “Canal 24 horas de Gran Hermano” through micro-payment via texting or higher rate line calls and a system of weekly or monthly vouchers paid for via credit card.

“Camera Café”, “Aída” “Fibrilando” and “Hospital Central” were among the most- watched programmes on Paramount Comedy or AXN on pay platforms together with the feature length co-productions on the diferent channels packaged by Chello Multicanal, with which Telecinco entered into a content and marketing agreement in 2009.

Audiovisual content exploitation on mobiles has provided a growing market for Telecinco content and in particular, fction series have become one of the products for which there is most demand by users of the main operators, including Orange and Vodafone Live, enabling customers to access Telecinco content at any time and place.

With respect to international sales, “Escenas de Matrimonio” was produced in France and broadcast through M6 while among the most signifcant agreements; noteworthy was the tv movie “El Pacto” in France and “Felipe y Leticia” in Venezuela and Portugal. This latter production was distributed worldwide by Beta.

Corporate Responsibility 2010

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