98 / 214
98
MEDIASET ESPAÑA COMUNICACIÓN, S.A.
INVESTMENT INAUDIOVISUAL RIGHTS AND FILM PRODUCTION
The Company maintained its policy of investing in audiovisual broadcasting rights, carefully selecting the type of rights
and content in order to maintain audience figures in the future and provide the most fertile ground for the advertising
business.The Company placed special emphasis once again on investment in Spanish series.
Worth highlighting were the activities undertaken byTelecinco Cinema, a wholly owned subsidiary of the Group charged
with film production under the legal requirement ofTV concessionaires to earmark 3% of operating revenue for Spanish
and European film production.
As investment in film production arises from a legal obligation and not a decision made freely by the network, the Group
has opted for quality and ambitious projects based on global strategic criteria guiding its activity in this field. Where
possible, it opts for productions of a certain size and scope that are apt for international showing bearing in mind market
conditions and the Group’s financing capacity, as this obligation outweighs the revenues generated, regardless of the
trend and without any consideration to costs incurred or margins commanded.
In short, the aim is to combine financial wherewithal, talent, profitability, and opportunities efficiently for our brightest
and most promising professionals in order to maximize the return on investment -in light of global conditions, maximum
importance is attached to this- considering that the activity is not voluntary, and to produce films that bring together
quality and commercial appeal under the Group’s logo.
For Telecinco Cinema, 2015 was once again an extraordinary year, even when considering that 2014 was exceptional,
during which three productions were received with open arms by critics and the public alike:
“Atrapa la Bandera,” a film for children in line with the hugely successful “Aventuras deTadeo Jones,” which earned box
office income of over 11 million euros, thereby becoming the second-ranked Spanish film in these terms.
“Regresión,” Alejandro Amenábar’s recent return to the thriller market, is a Spanish-Canadian co-production, featuring
an impressive cast of international actors. It has so far earned 9 million euros at the box office, and ranks in fourth place
among the year’s Spanish films.
“Ocho Apellidos Catalanes:” the incomparable sequel to “Ocho ApellidosVascos” with the same director ans cast, while
also including new comedy talents, with a box office take of 36 million euros.This was the biggest earner during the year
(surpassing even “Star Wars: the force awakens”), and is not only the third-ranked filmed in box office terms in Spanish
film history, but also the top sequel of all time.
Overall, the Spanish film market was superb, reaching 119 million euros of box office earnings during the year, and
attracting 18 million spectators, representing 20% of the market, all thanks to (and said humbly) Telecinco Cinema,
which is providing us the energy to continue working at maximum potential, with high optimism and total effort and
dedication to continue producing quality films for all audiences.This will continue in a favorable economic environment
characterized by a positive trend in consumption (a reduction in VAT applied to theater tickets would greatly assist in
this area), leading to a long-expected improvement in the sector.
It is also important to point out that there are projects in the works for 2016 in line with the above successes, and
we expect to contribute to helping Spain’s cinema business progress further, offering its spectators and critics quality
products, thereby helping to bolster its presence nationally and internationally.
To this end, we are collaborating with directors such as Daniel Calpasoro, J.A. Bayona, Alex de la Iglesia, Daniel Monzón,
or Paco León among others, on projects such as “Cien Años de Perdón,” “Un monstruo viene a verme,” “Perfectos
Desconocidos,” “Marrowbone,” “Es por tu bien,” “Tadeo Jones y el Secreto del Rey Midas,” and “KIki, el amor se hace”
etc. which should be on the market in 2016 and 2017.