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23

FINANCIAL STATEMENTS AND MANAGEMENT REPORT 2015

4. RECOGNITIONAND MEASUREMENT ACCOUNTING POLICIES

The main recognition and measurement accounting policies applied in the preparation of these financial statements are

as follows:

Intangible assets

Intangible assets are measured at cost of acquisition or production, less accumulated depreciation and any impairment

losses. Intangible assets with indefinite useful lives are not amortized but are subject to an impairment test at least

annually and whenever there are

indications.An

intangible asset is recognized as such only if it is likely to generate future

income for the Company and its cost can be reliably measured.

The financial expenses of specific or generic funding of assets with installation periods exceeding one year accrued

before the assets are put to use are included in the acquisition or production cost.

In each case, the Company assesses the intangible asset’s useful life to be either finite or indefinite.

Those that have finite useful lives are amortized over their estimated useful lives, and their recoverability is analyzed

when events or changes arise that indicate that the net carrying amount might not be recoverable. Amortization

methods and periods are reviewed at year end and adjusted prospectively where applicable.

Goodwill

Upon acquisition, goodwill is initially measured at cost, being the excess of the cost of the business combination over the

Company’s share in the net fair value of the acquiree’s identifiable assets, less the liabilities assumed.

Goodwill is not amortized. Instead, cash-generating units to which goodwill has been assigned at the acquisition date are

tested for impairment at least annually, and any impairment loss is recognized accordingly.

Goodwill impairment losses cannot be reversed in future periods.

Computer software

This includes the amounts paid for title to or the right to use computer programs; those developed in-house are

included only when they are expected to be used over several years.

Computer software maintenance costs are expensed directly in the year in which they are incurred.

Computer software is amortized over three years from the date on which it starts to be used.

Patents, licenses, and trademarks

These relate mainly to trademarks and concessions for television channels. The “Cuatro” trademark and the “Cuatro”

multiplex operators’ license were identified in the Sogecuatro Group purchase price allocation price. The “Cuatro”

trademark has an estimated useful life of 20 years.

The license is considered to be an intangible asset with an indefinite useful life. Intangible assets with indefinite useful

lives are not amortized, but are assessed for impairment at least annually or when there are indications of impairment.