Page 9 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

9
CORPORATE RESPONSIBILITY REPORT 2013
PaoloVasile
Chief Executive Officer
LETTER FROM
CHIEF EXECUTIVE OFFICER
2013 commenced with the worst data in recent years. However,
by the end of the year we were able to see some more positive
signs, making us confident that 2013 would be the last year of
the economic crisis.We are still not aware of the rhythm of the
Spanish economy’s recover, but we do know that the downward
slope is coming to an end.
Despite everything, at Mediaset España we can proudly say that
during these years we have never ceased to be true to our
principles and our commitment towards viewers, shareholders
and employees.
During this tough year,in which we have tightened our characteristic
cost control, including programming costs, we have again managed
to lead the open-to-air TV market with a family of channels that
form a fair balance between information and entertainment.
In this manner we have managed to design a programme range
which once again has led audiences with an average share of 29%
in daily totals and 31% in the commercial target audiences. This
leadership has gone beyond the limits of television since on the
Internet Mediaset España heads Spanish television groups, with a
monthly average of 5.2 million single visitors, 1,200 million page
views throughout the year and over 1,000 million video views
in 2013.
With regard to social media, our Company has generated more
than half of the comments on television shared by users, with over
53 million comments.
We are coming to what we hope is the end of the crisis without
having been forced to lose the talent of our people, retaining
the workforce with which we began the journey in 2008, in
what we consider to be, if not the only, then the most important
interpretation of corporate social responsibility, because we have
been the only company in the industry that has not resorted to
staff adjustments with respect to its original structure, that of the
former GestevisionTelecinco.
We have also defended the interests of shareholders, who have
entrusted us with their savings, their investments. In 2013 the
stock-market value of Mediaset España increased by 64.8%, from
€2,070.9 million to €3,413.2 million.The market has recognised the
track record of a company that has defended its values, which has
continued to be profitable every year and which has come this far
without debt and with a positive cash position.
It is not easy to achieve all these objectives at the same time but
we have managed it, which once again bears out the strength of
our business model and the management skills of our team.