Page 7 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

7
CORPORATE RESPONSIBILITY REPORT 2013
Alejandro Echevarría
Chairman
With regard to corporate governance, our efforts have
centred on increasing shareholder participation in the
Company’s decisions and on maintaining transparency in all
our information. In this respect, we have anticipated future
legislative changes and in 2013 the Directors’ Remuneration
Policy Report for Mediaset España was submitted to a binding
vote, an initiative which most listed companies continue to
leave on the side-lines of their appraisals. In order to continue
improving compliance with official corporate government
recommendations, rules have been laid down concerning the
number of Boards of which our directors can be members,
to ensure a necessary level of dedication to performing the
tasks required by their position as directors. These rules
vary according to the kind of director concerned. Finally,
the financial information control system has been reviewed
by an external firm of recognised prestige, enabling us to
strengthen the accounting practice systems and information
and communication mechanisms.
In the Community Action area, we have again made our
organisation available to various causes as a channel for raising
public awareness on matters that deserve the community’s
attention, via our news programmes, shows, web sites and social
networks. During the year have taken another step forward
in our communication commitment regarding the important
subject of organ donation with the development of the “Soy
Donante” (I’m a donor) app and also through a preventive
message on the importance of the early detection of stroke
symptoms. In addition, we have promoted the use of bicycles
(“Sobre ruedas la vida me gusta más” - life is better on wheels)
and have raised awareness of the importance of keeping
beaches clean in summer, as well as numerous references to
the personal situations of people or groups with differing needs
which have been broadcast through our programmes.
Looking around at different variables related to our business,
the impact of all these social and charity campaigns, the record
number of TV minutes consumed in 2013, the millions of video
viewings and comments on social networks about our series,
programmes and channels, with the highest advertising share in
the industry, we can safely say that audio-visual content is the
king of entertainment and information at the present time, and
perhaps also the most efficient vehicle for helping others.All the
employees that make up the great family of Mediaset España
will continue working towards these objectives, following the
spirit of facing and overcoming adversity reflected in the words
of Miguel Hernández quoted at the start of this letter.