Page 150 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report
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BUSINESS MODEL
150
In 2013 a large-scale elimination of digital media (used
tapes, DVDs and CDs) was carried out. The material
was delivered for processing to the authorised manager
Reisswolf.
In addition, 162 cell phones were collected and donated
to the Stop Sanfilippo foundation to contribute to the
funding of its projects.
SEWAGE
In the course of its business, Mediaset España consumes
water from the public network and once it is used it enters
the urban sewage system for treatment and purification.
The degree of contamination of the waste emitted by the
Company into the sewage system is similar to household
waste, though in larger volumes.
EMISSIONS
Mediaset España’s commitment with regard to the
development of a sustainable activity also includes the
management of emissions of the greenhouse gases
(GHGs) it generates and the actions taken to reduce
them. As well as quantifying all the emissions the
Company publishes this data, demonstrating its level of
awareness in this area. For several years the Company
has been reporting this information on the basis of the
Greenhouse Gas Protocol Corporate Standard of the World
Business Council for Sustainable Development
(WBCSD)
and the
World Resources Institute
(WRI)
2
.
This standard provides a series of tools to help
companies calculate their atmospheric emissions from
different perspectives (electricity consumed, business
traveling, etc.) which are generated in course of business
over the year.
2
For more detailed information see
Atmospheric emissions (tn CO
2
equivalent)
2011
2012
2013
Variation
CO
2
of energy consumed by fuel (1)
109.13
155.47
256.67
65%
CO
2
derived from electricity consumption (2)
6,889.93
5,658.94
5,646.62
0%
CO
2
derived from air transport (3)
521.63
710.36
568.43
-20%
CO
2
derived from overland transport (3)
1,813.66
1,829.18
2,216.60
21%
Leased vehicles (4)
84.10
70.51
571.88
Collective transport (5)
111.90
110.13
110.57
Vehicles not owned by the Company
1,516.80
1,454.75
1,372.34
Rail transport
100.85
193.80
161.82
-17%
Scope:
Emissions derived from fuels and electricity: Mediaset España, except the offices of Publiespaña in Barcelona and Alicante.
Emission derived from transport: Mediaset España,Telecinco Cinema and the offices of Publiespaña in Barcelona, Alicante, Bilbao and Seville.
(1) 2006 IPCC Guidelines for National Greenhouse Gas Inventories.
(2) Emission factors for Spain’ s electricity mix.
(3) Mobile Combustion GHG Emissions Calculation Tool. Release 2.0.
(4) Pertains to leased vehicles or rental cars with a driver, comparable to own vehicles for the purpose of calculating emissions of greenhouse gases.The figure
for kilometres travelled by the fleet has changed from the previous year: until 2012, the number of km per year for each rental vehicle was taken into account.
For 2013, the km actually travelled by each car on an annual basis have been taken into consideration. In addition, the services contracted annually to transport
certain attendees to programmes have been added to the km driven.
(5) Bus for employees.
Note: tn = tonnes.
