Page 188 - MEDIASET ESPAÑA / 2012. Financial Statements, Management and Corporate Governance Report

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MEDIASET ESPAÑA COMUNICACIÓN, S.A. AND SUBSIDIARIES
The volume of shares traded during the year rose to 477.4 million, equivalent to 2004.1 million euros,which is substantially
lower than during 2011. This drop can basically be blamed on the prohibition of short-selling shares on the Spanish
market imposed by the CNMV at the end of July until the end of the year.
Most notably, Mediaset España’s share price reached a yearly high of 5.69 euros on December 19, with its minimum
registered on May 9 (3.30 euros).
CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY
Good practice in corporate governance means establishing rules, principles, and incentives at companies that help
safeguard the interests of the company and its shareholders, and guarantee greater transparency in management.
The main measures adopted by the Mediaset España Group in the field of corporate governance since 2006 are as
follows:
Amendments of the rules governing the organization and operation of the main management bodies. Specifically,
amendments have been made to 9 articles of the Company’s bylaws, 4 articles in its The Company’s Board members
and 18 articles in the Regulations of the Board of Directors. In addition, the Company drafted an Internal Code of
Conduct for Mediaset España Comunicación, S.A. and its Group of Companies governing their activities on the stock
markets.
Revision of the composition of the Board of Directors and the board committees to increase the percentage of
independent directors, meanwhile, the Audit and Compliance Committee and the Appointments and Remuneration
Committee are chaired by independent directors.
Increase in the number of women directors, reflecting the network’s commitment to gender equality.
Continued detailed information on remuneration paid to directors in the Company’s annual financial statements, as well
as in the Annual Corporate Governance Report and the Report on the Directors’ Remuneration Policy.
Verification of the Corporate Governance Report and the Corporate Responsibility Report by an independent auditor
(PricewaterhouseCoopers).
The Mediaset España Group’s efforts in 2009 were acknowledged by Observatorio de Responsabilidad Social
Corporativa, a Spanish corporate social responsibility organization, which rated it top among IBEX-35 companies in a
study of corporate governance compliance.The network was rated highly for its efforts in transparency and the degree
of compliance with the Unified Code Recommendations.
The Mediaset Group is aware of the social impact of its actions.This awareness is all the more important at Mediaset
as a mass media, prompting the network to spearhead a variety of initiatives, such as the “12 meses, 12 causas” (12
months, 12 causes) project to make the network’s viewers more aware of a series of issues. Under the auspices of the
above initiative, Mediaset created its “You are perfect for someone else” campaign in collaboration with the a National
Transplant Organization, aimed at encouraging organ donation in Spain.Thanks to the Company’s widespread presence
in Spanish homes, as well as the communication potential of its star presenters, over 170,000 donor cards were
requested as a result of the campaign.This very well accepted and effective solidarity campaign led to Mediaset España
Comunicación, S.A. winning seven awards, several of which are considered Spain’s most prestigious.
Internally, Mediaset also remains firmly committed to the training and career development of its employees.